DealerPeak
DealerPeak is an automotive CRM for handling customer relationships, sales, and marketing at one dealership or across a dealer group.
What DealerPeak is
DealerPeak is an automotive CRM for handling customer relationships, sales, and marketing at one dealership or across a dealer group. Its shared customer record lets teams follow activity across stores and subgroups. Leads from walk-ins, website forms, third-party providers, and calls are brought together, including acquisition leads. Deal desking offers configurable lender-accurate workflows, over 30 presentation templates, F&I push, and online negotiations. Teams can exchange texts, photos, and videos, and can monitor calls and access recordings. Web, iOS, and Android access is listed; mobile users can manage customers, leads, inventory, and communications, and scan driver’s licenses. DealerPeak supports DMS and F&I integrations, with CarWars, InteractiveTel, WhosCalling, and CallRevu listed for telephony. Its RESTful JSON API connects real-time CRM data to other applications, though documentation is available upon request. A data warehouse is in beta and can connect to PowerBI, Tableau, and Google Data Studio. Pricing is on request.
Good
- Shared customer records span stores and subgroups.
- Centralizes leads from multiple sources.
- Supports texting, photos, video, and call recordings.
- Mobile apps include inventory and license scanning.
- DMS and F&I integrations are supported.
Watch out
- Pricing is available only on request.
- API documentation is available upon request.
- Data warehouse capability is in beta.
- High-volume API requests may incur fees.
Who it suits
DealerPeak is aimed at auto groups, and its product information also addresses owners, general managers, RV dealers, and mobility vehicle dealers. It suits teams looking to coordinate leads, customer activity, and deal work across dealership locations.
Verdict
DealerPeak combines group-wide customer and lead management with deal desking, communications, mobile access, and integrations. Buyers should ask about pricing and API-related fees, and note that the data warehouse is still in beta.
Plans and prices
From DealerPeak's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| DealerPeak CRM | Priced on request | Pricing not published; request a demo |
The facts
Each one read from DealerPeak's own pages, with the date it was checked.
What it does
- API limits
- DealerPeak says high-volume data requests or regular exports may incur infrastructure or bandwidth fees, and API access can require vendor security and compliance review.checked 7 Oct 2026
- Audience
- DealerPeak describes its CRM as designed for auto groups and also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers.checked 7 Oct 2026
- Communications
- DealerPeak supports two-way text messaging and photo and video communication, along with call monitoring and access to call recordings.checked 7 Oct 2026
- Data warehouse
- The data warehouse is described as a beta capability that can connect CRM data to tools including PowerBI, Tableau, and Google Data Studio.checked 7 Oct 2026
- Deal desking
- Deal desking includes configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations.checked 7 Oct 2026
- Group CRM
- The CRM supports a shared customer record and lets users view and manage activity across stores, groups, and subgroups.checked 7 Oct 2026
- Integrations
- The product page names CarWars, InteractiveTel, WhosCalling, and CallRevu as telephony integrations and says it supports DMS and F&I integrations.checked 7 Oct 2026
- Lead management
- The system centralizes leads from sources such as walk-ins, website forms, third-party lead providers, and calls, and includes an acquisition lead type.checked 7 Oct 2026
- Open API
- The RESTful JSON OpenAPI connects real-time CRM data with other applications; API documentation is available upon request.checked 7 Oct 2026
- Product
- DealerPeak is an automotive CRM for managing customers, sales, and marketing across a single dealership or an entire dealer group.checked 7 Oct 2026
- Security
- DealerPeak’s API page says applications exchange data securely and that API access lets companies grant access while maintaining security and control; it does not specify a certification.checked 7 Oct 2026
- Support
- DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone.checked 7 Oct 2026
- Uptime
- The homepage advertises a 99.99% uptime SLA.checked 7 Oct 2026
The company
- Company history
- DealerPeak says it began creating CRM tools in 1999 and grew out of an auto group in Portland, Oregon.checked 7 Oct 2026
- Founded
- 1999checked 28 Sep 2026
- Headquarters
- Tempe, Arizona, United Stateschecked 28 Sep 2026
Where it runs
- Mobile apps
- DealerPeak says its iOS and Android app lets users manage customers, leads, inventory, and communications and scan driver’s licenses.checked 7 Oct 2026
Alternatives to DealerPeak
- 1
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DealerPilot
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