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Salonized

Salonized is salon-management software for handling appointments, client administration, accounting, sales administration and marketing.

Place
#3 of 34
Score
7.9
Salonized's website

What Salonized is

Salonized is salon-management software for handling appointments, client administration, accounting, sales administration and marketing. Its Appointments plan combines an online calendar and booking with reminders, client management and two-way Google Calendar sync. Basic adds sales tools such as a cash register, online payments, treatment reports, product management, gift cards and loyalty points. Pro adds marketing options including newsletters, customer grouping, online forms, rebooking reminders and discounts. The listed plans cost €21.00 per month for Appointments, €39.00 per month for Basic and €59.00 per month for Pro; annual billing is available with a 10% discount. Extra employee and location charges are listed separately, as are SMS credits and Salonized Pay terminal and transaction fees. The software is for internet-connected computers, tablets and smartphones using an up-to-date browser; Internet Explorer is unsupported. Mobile apps are available for iPhone, iPad and Android. Listed integrations include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell. Salonized serves beauty and hair salons, barbers, nail studios, spas, pet groomers and pedicure salons.

Good

  • Online bookings, calendar and appointment reminders
  • Client management and two-way Google Calendar sync
  • Basic and Pro add payment and marketing tools
  • Apps for iPhone, iPad and Android
  • Annual billing offers a 10% discount

Watch out

  • No free plan
  • Extra employee and location charges apply
  • SMS credits and Salonized Pay have separate charges
  • Internet Explorer is unsupported

Who it suits

Salonized suits salons and service businesses that need appointment booking, client administration and sales tools in one system. Its plans and features also address businesses using multiple staff or locations.

Verdict

Salonized brings scheduling, client records, sales and marketing into tiered plans for salon businesses. Check the plan details and extra charges against your staff, locations and payment needs; Appointments and Basic are no longer available in Switzerland from January 1, 2026.

Plans and prices

From Salonized's own pricing page, checked 15 Oct 2026.

All about pricing
PlanPriceWhat it gives you
Appointments€21 a monthEurozone base · €5 per extra employee · €16 per extra location · online calendar · online bookings · reminders · client management · Google two-way sync · monthly, VAT-exclusive
Basic€39 a monthEurozone base · €7.50 per extra employee · €31.50 per extra location · cash register · online payments · feedback · waiting list · treatment reports · product management · financial reports · gift cards · loyalty points · monthly, VAT-exclusive
Pro€59 a monthEurozone base · €7.50 per extra employee · €51.50 per extra location · newsletter builder · email templates · customer grouping · online forms · rebook reminders · last-minute discounts · custom discount codes · dynamic pricing · monthly, VAT-exclusive; annual billing gets 10% discount

The facts

Each one read from Salonized's own pages, with the date it was checked.

What it does

Acquisition transaction
Treatwell’s 2021 annual report states that on 9 July 2021 it bought 50.1% of Salonized shares for £5.406 million in cash.checked 15 Oct 2026
API limitation
The API documentation is for internal booking APIs, warns that third parties may need CORS whitelisting and contains no SDK documentation.checked 15 Oct 2026
Calendar and clients
Users can manage calendars, appointments and client records from computers, tablets and phones.checked 15 Oct 2026
Data import limit
Customer and product data can be imported from CSV or Excel, but customer treatment history cannot be imported.checked 15 Oct 2026
Data location
Salonized says customer data is stored on secured servers with hosting providers in the EU.checked 4 Oct 2026
Data protection
Salonized says its databases are shielded from the public internet, use HTTPS, and are backed up continuously throughout the day.checked 4 Oct 2026
Extra charges
The maker lists SMS credits as an optional extra and prices Salonized Pay terminals and transaction fees separately.checked 4 Oct 2026
Hosting model
Salonized is delivered as a cloud service; its public-api repository is empty and no self-hosting package or open-source licence is documented.checked 15 Oct 2026
Integrations
Documented integrations include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell.checked 15 Oct 2026
Intended customers
Salonized names beauty salons, hair salons, barber shops, nail studios, spas, pet grooming studios and pedicure salons as customers it serves.checked 4 Oct 2026
Inventory and reporting
Basic adds product management, treatment reports and financial reporting.checked 15 Oct 2026
Limit: interface and customization
G2 and Capterra reviewers say the interface can be difficult for new users and that customization is limited.checked 15 Oct 2026
Limit: mobile reliability
Apple reviews report freezing, very slow opening and scheduling drag-and-drop problems; the version history records fixes for crashes and stuck loading screens.checked 15 Oct 2026
Limit: workflow gaps
Capterra reviews mention missing visibility into deleted bookings, unavailable social-review links, non-free text messages and gift vouchers that cannot be used as payment.checked 15 Oct 2026
Marketing
The Pro plan adds a newsletter builder, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes and dynamic pricing.checked 4 Oct 2026
Marketing tools
Pro includes newsletters, email templates, customer groups, online forms, rebooking reminders, discount codes and dynamic pricing.checked 15 Oct 2026
Multi-location
One account can manage appointments, sales, stock and staff schedules across multiple locations.checked 15 Oct 2026
Online booking
The booking widget shows real-time availability and lets customers book from a salon website or Facebook page.checked 15 Oct 2026

Where it runs

Appointments
The Appointments plan includes an online calendar, online bookings, appointment reminders, client management and Google two-way sync.checked 4 Oct 2026
Device requirements
Salonized works on computers, tablets and smartphones with an internet connection and an up-to-date browser; Internet Explorer is unsupported.checked 4 Oct 2026
Mobile apps
Salonized offers mobile apps for iPhone, iPad and Android devices.checked 4 Oct 2026

The company

Company identity
Crunchbase lists the legal name as Salonized B.V., headquartered in Amsterdam, with founders Danny Hiemstra, Dax Huiberts and Jorrit Boumann.checked 15 Oct 2026
Company size and founding
LinkedIn lists Salonized as privately held, founded in 2014, headquartered in Amsterdam and employing 51–200 people.checked 15 Oct 2026
Founded
2015checked 28 Sep 2026
The full review of Salonized

Salonized is a paid management platform for salons and other appointment-led personal-care businesses. It is strongest for operators who want booking, client records and front-desk administration together, with higher tiers adding checkout and marketing. The right plan depends heavily on staff, locations and payment extras, so expanding businesses should price those items before committing.

Overview

Salonized combines online booking, staff calendars, reminders and client administration, then extends into sales, inventory, reporting and customer marketing. Its stated customer base includes beauty and hair salons, barber shops, nail studios, spas, pet grooming studios and pedicure salons. Online self-booking handles incoming appointments, while multi-location support and inventory tracking make the system relevant to operations larger than a single workstation.

The service runs in a browser and requires an internet connection and an up-to-date browser; Internet Explorer is unsupported. Mobile apps are available for iPhone, iPad and Android. Salonized says its databases are protected from the public internet, use HTTPS and are backed up continuously during the day, with customer data hosted on secured servers in the EU. Support is offered by telephone during office hours, website or app chat and email.

Key features

Appointments and client records

The Appointments tier supplies an online calendar, online bookings, appointment reminders, client management and two-way Google Calendar synchronization. That is a sensible core for a salon primarily trying to coordinate visits and keep customer information organized. It does not include the checkout, product and campaign tooling in the upper tiers, so businesses expecting one system for the whole transaction cycle will outgrow it quickly.

Sales, payments and operations

Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards and loyalty points. These additions turn Salonized from a scheduling system into a sales and service administration tool. POS and payments, inventory tracking, memberships and packages, and multi-location inventory are supported capabilities, but payment-related costs sit outside the subscription: Salonized Pay terminals and transaction fees are priced separately. SMS credits are also optional extras.

Marketing and integrations

Pro adds a newsletter builder, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes and dynamic pricing. This is the tier for salons that intend to run segmented retention and promotion work inside the platform rather than relying on separate campaign tools. Integrations listed by Salonized include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell.

Pricing

Salonized has no free plan but offers a free trial. Prices below are monthly base prices, with annual billing available at a 10% discount.

PlanMonthly priceWhat it includesExtra charges
Appointments21.00 EURCalendar, online booking, reminders, client management and Google two-way syncExtra employee: 5 €; extra location: 16 €
Basic39.00 EURAppointments features plus cash register, online payments, reports, products, gift cards, loyalty and waiting listExtra employee: 7,5 €; extra location: 31,5 €
Pro59.00 EURBasic features plus newsletters, templates, customer groups, forms, rebooking and advanced discountsExtra employee: 7,5 €; extra location: 51,5 €

Appointments fits a small team that only needs scheduling and client administration. Basic is the more appropriate middle ground when checkout, products, financial reporting or loyalty matter. Pro earns its premium for businesses actively using automated marketing and pricing tools. Employee and location fees make the lower headline prices less representative for multi-staff or multi-site salons, and SMS, terminals and transaction fees can add further spending. Appointments and Basic are no longer available in Switzerland from January 1, 2026.

Platforms

Salonized supports Android, iOS, Linux, macOS, web and Windows. It works on computers, tablets and smartphones through a current browser, with dedicated iPhone, iPad and Android apps. Internet access is required, and Internet Explorer is not supported.

Who it's for

Salonized is a good fit for beauty, hair, barber, nail, spa, pet-grooming and pedicure businesses that want online self-booking, staff calendars and client reminders in one service. Basic and Pro are better suited to organizations that also need POS, product control, multi-location operations or structured marketing. A very small practice wanting only occasional bookings may find the paid subscription and per-employee charges harder to justify.

Pros and cons

Pros

  • Clear tier progression: scheduling starts at €21 a month, while checkout and marketing are separated into understandable upgrades.
  • Broad salon workflow: client management, POS, inventory, memberships and packages cover more than appointment entry alone.
  • Useful connections: Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell integrations can connect calendars and payment or marketplace workflows.
  • Operational safeguards: HTTPS, continuous daytime backups and EU-hosted servers address core data-protection concerns.

Cons

  • Scaling costs: extra employees and locations carry plan-specific fees, with substantially higher location charges on Pro.
  • Payment extras: terminals and transaction fees are separate, and SMS credits cost extra, complicating total-cost estimates.
  • Limited low-tier scope: Appointments omits sales and marketing functions, so businesses needing checkout or campaigns must upgrade.
  • Regional restriction: Appointments and Basic are unavailable in Switzerland from January 1, 2026.

Alternatives

Salonist is the better starting point when a free option matters: its free Market Place Listing plan allows 50 appointments per month, online booking and calendar scheduling, while paid tiers use a different pricing model.

Kitomba suits buyers seeking online booking, stock management, integrated EFTPOS POS and marketing tools, with higher-tier staff targets.

Meevo is worth comparing for defined user and marketing-contact allowances, including a Lite plan with five users, 2,500 email contacts and 100 SMS credits.

Phorest is an alternative for businesses wanting plans described with unlimited devices and unlimited staff, but it does not offer a free trial.

DaySmart Salon is a paid option with a free trial and a 29.00 USD monthly Basic plan for one user, online booking and appointment confirmations.

Insight Salon Software offers cloud editions beginning at $25 a month for one employee and $50 a month for a partner edition.

Orbis Salon targets very small operations with a 4.99 GBP monthly Lite plan for one staff member, one location and 30 bookings per month, plus booking fees.

ReSpark uses custom quotes based on business size, outlet count and required features.

For broader category comparisons, see Salon Software, Salon POS Software, Salon Website Builders, Esthetician Software, Salon Staff Scheduling Software and Nail Salon Software.

Verdict

Choose Salonized if your salon needs a unified path from self-booking and reminders to client records, checkout and targeted marketing. Its tiered structure lets a scheduling-focused business start modestly, while Basic and Pro cover increasingly complete operations. Look elsewhere if you need a free plan, want predictable all-in pricing for many staff and locations, or cannot accommodate separate terminal, transaction and SMS charges.

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