Sailthru
Sailthru is a paid cross-channel marketing platform for personalized customer experiences across email, web, and mobile.
What Sailthru is
Sailthru is a paid cross-channel marketing platform for personalized customer experiences across email, web, and mobile. Campaign channels include email, SMS, mobile push, in-app, and web. AI and machine learning build unified customer profiles for targeted messaging, while AI-powered content creation, recommendations, and predictive insights support one-to-one personalization. Lifecycle Optimizer coordinates customer journeys, and the platform centralizes content, templates, and journeys. Analytics include configurable dashboards, alert monitoring, scheduled reports, and data streaming to customer data platforms, business intelligence tools, and adtech. Zeta describes Sailthru as intended for media, publishing, and retail brands. Content feeds can use Google Product Sync, the Content API, and content-management integrations. Developer libraries are listed for Java, JavaScript, Node.js, .NET, Perl, PHP5, Python, and Ruby. The Mobile REST API handles analytics, messages, notifications, and device updates. Sailthru supports Android, iOS, web, and API access. Pricing is custom and available on request.
Good
- Supports email, SMS, push, in-app, and web
- Unified AI-driven customer profiles
- Journey automation with Lifecycle Optimizer
- Configurable dashboards and scheduled reports
- Multiple API client libraries
Watch out
- Pricing requires a request
- Content API requests cannot exceed 20,000 items
- Paid platform with no listed free plan
Who it suits
Sailthru suits media, publishing, and retail brands running personalized campaigns across several channels. It is also aimed at teams needing customer profiles, journey automation, analytics, and developer integrations.
Verdict
Sailthru offers broad channel coverage, profile-based personalization, journey orchestration, and analytics for enterprise marketing work. Custom pricing and the Content API item limit are key planning points.
Plans and prices
From Sailthru's own pricing page, checked 12 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom | Priced on request | Pricing not listed; request a demo |
The facts
Each one read from Sailthru's own pages, with the date it was checked.
What it does
- A/B testing
- Yeschecked 20 Sep 2026
- Analytics
- The product page lists analytics, configurable dashboards, alert-based monitoring, scheduled reports, and data streaming to CDPs, BI tools, and adtech.checked 12 Oct 2026
- API access
- Sailthru’s Mobile REST API supports analytics, messages and notifications, and device updates; API clients can be restricted by IP address and granted analytics or push notification permissions.checked 12 Oct 2026
- Audience
- Zeta describes Sailthru as built for media, publishing, and retail brands.checked 12 Oct 2026
- Audience segmentation
- Yeschecked 20 Sep 2026
- Channels
- The product page lists email, SMS, mobile push, in-app, and web campaigns.checked 12 Oct 2026
- Customer profiles
- Sailthru uses AI and machine learning to create unified customer profiles for personalized messaging.checked 12 Oct 2026
- Developer libraries
- API client libraries are listed for Java, JavaScript, Node.js, .NET, Perl, PHP5, Python, and Ruby.checked 12 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Integrations
- Sailthru documentation describes Google Product Sync, the Content API, and content management system integrations for populating content feeds.checked 12 Oct 2026
- Journey automation
- Lifecycle Optimizer orchestrates customer journeys, and the platform centralizes content, templates, and journeys.checked 12 Oct 2026
- Notable limit
- The Content API does not support requests for more than 20,000 content items.checked 12 Oct 2026
- Personalization
- The page describes AI-powered content creation, recommendations, and predictive insights for one-to-one personalization.checked 12 Oct 2026
- Product
- Sailthru is a cross-channel marketing platform for personalized customer experiences across email, web, and mobile.checked 12 Oct 2026
- Security
- For Connect exports to Amazon S3, Sailthru says data is encrypted in transit with SSL and supports S3 default encryption at rest; it advises blocking public access to the bucket.checked 12 Oct 2026
- Support
- Sailthru documentation directs users to create a support ticket in the support portal, or contact their Zeta representative if they lack portal access.checked 12 Oct 2026
The company
- Headquarters
- New York City, New York, United Stateschecked 28 Sep 2026
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