Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Sailthru
What both publish
| Fact | Mailchimp | Sailthru |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | The product page lists analytics, configurable dashboards, alert-based monitoring, scheduled reports, and data streaming to CDPs, BI tools, and adtech. |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Headquarters | Atlanta, USA | New York City, New York, United States |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Sailthru documentation describes Google Product Sync, the Content API, and content management system integrations for populating content feeds. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | For Connect exports to Amazon S3, Sailthru says data is encrypted in transit with SSL and supports S3 default encryption at rest; it advises blocking public access to the bucket. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Sailthru plans
- CustomPriced on request
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Sailthru if…
Sailthru suits media, publishing, and retail brands running personalized campaigns across several channels. It is also aimed at teams needing customer profiles, journey automation, analytics, and developer integrations.