Repli
Repli automates Instagram DMs and WhatsApp Business conversations with triggers, AI replies, lead capture, and analytics.
What Repli is
Repli automates Instagram DMs and WhatsApp Business conversations with triggers, AI replies, lead capture, and analytics. Its Comment-to-DM feature can send a private message when a selected keyword appears in a post or reel comment. Businesses can train an AI persona on products, FAQs, policies, and brand tone, with complex conversations escalated to a person. DM forms collect contact details and custom fields; leads can be exported or sent to a CRM through webhooks. The AI can find appointment slots and book them in a DM, while purchase flows can share checkout and payment links. Listed integrations include Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make, and n8n. Repli says its channel automations use official Meta APIs and observe messaging windows, rate limits, and template rules. The free plan provides one Instagram account, one active automation, 15 starting credits, and five daily credits. When the free plan's message limit is reached, automations pause for the rest of the day.
Good
- Comment keywords can trigger private messages.
- AI replies can escalate complex conversations to a human.
- DM forms can send leads to CRMs by webhook.
- Appointment booking can happen inside a DM.
Watch out
- Free plan covers one Instagram account.
- Free plan permits one active automation.
- Automations pause for the day after the free message limit.
Who it suits
Repli suits creators, coaches, D2C brands, and agencies handling Instagram or WhatsApp Business conversations. Its lead capture, appointment booking, and commerce flows may suit businesses that want to handle those actions in messaging.
Verdict
Repli combines message automation with lead capture, appointment booking, and purchase flows across Instagram and WhatsApp Business. The free plan is limited to one Instagram account and one active automation, while paid plans start at ₹249/mo.
Plans and prices
From Repli's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 15 starting credits + 5 daily · 1 Instagram account · 1 active automation · forever |
| Creator | ₹2,493 a month | Unlimited Instagram Comment-to-DM · 1 creator account · monthly |
| Pro | ₹4,996 a month | Unlimited messages · Lead forms · DM auto-replies · Priority support · monthly |
| Pro+ | ₹149,918 a month | Everything in Pro · AI persona and replies · AI Comment Guard · Appointment booking · monthly |
| Business | Priced on request | WhatsApp AI Support Agent · Webhook tools · Multi-agent seats · Dedicated onboarding · Seat-based pricing on request |
The facts
Each one read from Repli's own pages, with the date it was checked.
What it does
- AI replies
- Its AI persona can be trained on products, FAQs, policies and brand tone, and can escalate complex conversations to a human.checked 2 Oct 2026
- Audience
- Repli describes its intended users as creators, coaches, D2C brands and agencies.checked 2 Oct 2026
- Comment automation
- Comment-to-DM can send a private message when someone comments a chosen keyword on a post or reel.checked 2 Oct 2026
- Integrations
- The integrations library lists Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make, n8n and other services.checked 2 Oct 2026
- Lead capture
- DM forms collect names, emails, phone numbers and custom fields, with options to export leads or send them to a CRM through webhooks.checked 2 Oct 2026
- Product
- Repli automates Instagram DMs and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics.checked 2 Oct 2026
- Security
- Documentation says Repli uses row-level security, role-based policies, email verification, revocable session devices and server-side-only secrets.checked 2 Oct 2026
- Support
- Repli documentation lists support by WhatsApp at +91 8007377376 and email at [email protected].checked 2 Oct 2026
- Usage limit
- When the free plan reaches its message limit, automations pause for the rest of the day and five credits arrive the next day.checked 2 Oct 2026
Where it runs
- Appointments and commerce
- The AI can find appointment slots and book them in the DM, and post-to-purchase flows can provide checkout and payment links.checked 2 Oct 2026
- Platform rules
- Repli says its Instagram and WhatsApp automations use official Meta APIs and enforce messaging windows, rate limits and template rules.checked 2 Oct 2026
Money
- Paid trial
- Repli documentation says support can enable a 7-, 15- or 30-day paid-tier trial for an account.checked 2 Oct 2026
