Loop11
Loop11 is an online usability testing platform for websites, apps, prototypes, and wireframes.
What Loop11 is
Loop11 is an online usability testing platform for websites, apps, prototypes, and wireframes. It supports moderated and unmoderated studies, information architecture testing, true intent studies, A/B testing, benchmarking, prototype testing, and search findability studies. Analysis tools include AI insights, clickstream analytics, heatmaps, and session recording with replay. AI Insights uses OpenAI and ChatGPT to create participant summaries, key findings, and design recommendations from usability tasks. Testing works on Apple and Windows computers, iPhones and iPads, and Android phones and tablets. No-code studies can use a desktop browser extension or mobile apps. Slack integration shares study notes, video clips, and milestone updates. Participants are bring-your-own; extra team members, recruitment, consulting, and moderator services may cost beyond listed plans.
Good
- Supports moderated and unmoderated studies
- Includes AI usability insights
- Works across desktop and mobile devices
- Offers prototype and information architecture testing
- 14-day trial needs no credit card
Watch out
- No free plan
- Participants are bring-your-own
- Recruitment and consulting cost extra
Who it suits
It suits UX consultancies, agencies, government, education, nonprofits, designers, developers, and online businesses. Teams needing moderated, unmoderated, prototype, or mobile studies can use its supported methods.
Verdict
Loop11 provides broad study formats with AI-assisted analysis and cross-device support. Its trial is useful for evaluation, while participant and service costs should be planned separately.
Plans and prices
From Loop11's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Rapid Insights | $199 a month | 3 projects/month · 10 participants/project · unlimited tasks and questions · Monthly |
| Pro | $399 a month | 10 projects/month · 100 participants/project · unlimited tasks and questions · Monthly |
| Enterprise | Priced on request | Unlimited projects · unlimited participants · unlimited moderated test observers · Custom quote |
The facts
Each one read from Loop11's own pages, with the date it was checked.
What it does
- AI insights
- AI Insights uses OpenAI and ChatGPT to analyze usability task results and produce participant summaries, key findings, and design recommendations.checked 30 Sep 2026
- Analysis
- Reporting features include AI insights, clickstream analytics, heatmaps, and user session recording and replay.checked 30 Sep 2026
- Integrations
- The Slack integration shares study notes and video clips and sends project milestone updates to selected Slack channels.checked 30 Sep 2026
- Intended users
- Loop11 says it is used by UX consultancies, agencies, government organizations, education, nonprofits, web designers and developers, and online businesses.checked 30 Sep 2026
- No-code testing
- For no-code studies, Loop11 provides a desktop browser extension and mobile apps for Apple and Android devices.checked 30 Sep 2026
- Privacy
- Loop11 says participants are not asked for personally identifiable information, and audio or video recording requires participant permission.checked 30 Sep 2026
- Product
- Loop11 is an online usability testing platform for studies on websites, apps, prototypes, and wireframes.checked 30 Sep 2026
- Security
- Loop11's data processing agreement states that its data center partners maintain independently validated SOC 2 and ISO 27001 security programs and that Loop11 regularly conducts penetration testing.checked 30 Sep 2026
- Study types
- The platform supports moderated and unmoderated testing, information architecture testing, true intent studies, A/B testing, benchmarking, prototype testing, and search findability studies.checked 30 Sep 2026
- Support
- Loop11 lists [email protected] as its support contact.checked 30 Sep 2026
The company
- Founded
- 2009checked 28 Sep 2026
Money
- Plan limits
- The pricing page says participants are bring-your-own, additional team members cost extra, and recruitment, consulting, and moderator services are outside the listed plans.checked 30 Sep 2026
- Trial limits
- The 14-day free trial includes three user studies with Enterprise features and requires no credit card.checked 30 Sep 2026
Where it runs
- Supported devices
- Loop11 supports testing on Apple and Windows computers, Apple iPhones and iPads, and Android phones and tablets.checked 30 Sep 2026
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