Lead Liaison
Lead Liaison is a marketing automation platform designed to help companies turn marketing qualified leads into sales qualified leads.
What Lead Liaison is
Lead Liaison is a marketing automation platform designed to help companies turn marketing qualified leads into sales qualified leads. It supports campaigns across online and offline channels and tools for creating trackable content, images, emails, landing pages, and videos. A landing-page designer and smart web forms support lead capture, while automated workflows nurture leads. Lead distribution can follow performance criteria, round-robin assignment, or direct assignment. Qualification features include asset-level and basic lead scoring, lead grading, score thresholds, and inactivity periods. The platform tracks activity such as video watches, form submissions, page views, email clicks, document downloads, and webinar attendance. Lead Liaison says it integrates with more than 400 third-party applications and offers an API and Zap. It describes the product as tailored for mid-sized businesses. The company says it is SOC 2 Type 2 and ISO 27001 certified, complies with HIPAA and GDPR, and protects its application and data with AES 256-bit encryption.
Good
- Supports online and offline marketing campaigns.
- Automated workflows nurture leads.
- Lead distribution supports three assignment approaches.
- Integrates with more than 400 third-party applications.
- Customers receive a dedicated Technical Account Manager.
Watch out
- No free plan is listed.
- Named plans use annual contracts.
- The listed plans specify licensed prospect limits.
Who it suits
Lead Liaison is aimed at mid-sized businesses managing lead capture, nurturing, scoring, and omnichannel marketing campaigns. It may suit teams that need CRM connections and multiple lead distribution options.
Verdict
Lead Liaison brings lead capture, scoring, nurturing, and activity tracking into one marketing automation platform. Its paid annual-contract pricing and prospect allowances are important details for prospective buyers.
Plans and prices
From Lead Liaison's own pricing page, checked 22 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Inbound | $250 a month | Real-time visitor tracking · Buy signals · Hot prospects dashboard · Trackable content · Tracking URLs · Google Analytics integration · Pricing based on Annual Contract. |
| Omnibound | $780 a month | Up to 5,000 licensed prospects · Marketing automation · Email marketing · Omni-channel outbound marketing · Advanced lead scoring · Annual contract; price shown as $780 Mo |
| Lifecycle | $1,500 a month | Up to 20,000 licensed prospects · Pricing based on Annual Contract. |
The facts
Each one read from Lead Liaison's own pages, with the date it was checked.
What it does
- Audience
- The company describes its platform as tailored specifically for mid-sized businesses.checked 9 Oct 2026
- Behavior tracking
- The software tracks activity such as video watches, form submissions, page views, email clicks, document downloads, and webinar attendance.checked 9 Oct 2026
- Campaigns
- The platform supports omni-channel marketing campaigns across online and offline channels.checked 9 Oct 2026
- Content
- Its content tools create trackable content, images, emails, landing pages, and videos.checked 9 Oct 2026
- CRM integrations
- Listed CRM integrations include Salesforce, Microsoft Dynamics, Insightly, Base CRM, Zoho CRM, and Pipedrive.checked 9 Oct 2026
- Email automation
- Yeschecked 22 Sep 2026
- Encryption
- Lead Liaison states that its application and data are protected using AES 256-bit encryption.checked 9 Oct 2026
- Integrations
- Lead Liaison says it integrates with more than 400 third-party applications and also offers an API and Zap.checked 9 Oct 2026
- Lead capture
- A landing page designer and smart web forms are offered to increase lead capture.checked 9 Oct 2026
- Lead capture forms
- Yeschecked 22 Sep 2026
- Lead nurturing
- Automated workflows nurture leads, and lead distribution can use performance criteria, round-robin, or direct assignment.checked 9 Oct 2026
- Lead scoring
- Yeschecked 22 Sep 2026
- Paid from
- 250checked 22 Sep 2026
- Purpose
- Lead Management Automation helps companies create marketing qualified leads and turn them into sales qualified leads.checked 9 Oct 2026
- Qualification
- Lead qualification features include asset-level scoring, basic lead scoring, lead grading, score thresholds, and inactivity periods.checked 9 Oct 2026
- Security
- The company states it is SOC 2 Type 2 and ISO 27001 certified and complies with HIPAA and GDPR.checked 9 Oct 2026
- Support
- Customers are assigned a dedicated Technical Account Manager, and the support SLA guarantees a response within six hours for every support ticket.checked 9 Oct 2026
Money
- Free plan
- Nochecked 22 Sep 2026
The company
- Headquarters
- Dallas, Texas, USAchecked 28 Sep 2026
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