HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitHubSpot Marketing Hub vs Lead Liaison
Lead Liaison
7.4#28 in marketing automation softwareAndroidiOSWebAPI
VisitWhat both publish
| Fact | HubSpot Marketing Hub | Lead Liaison |
|---|---|---|
| Audience | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. | The company describes its platform as tailored specifically for mid-sized businesses. |
| CRM integrations | multiple | Listed CRM integrations include Salesforce, Microsoft Dynamics, Insightly, Base CRM, Zoho CRM, and Pipedrive. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Boston, MA, USA | Dallas, Texas, USA |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | Lead Liaison says it integrates with more than 400 third-party applications and also offers an API and Zap. |
| Lead capture forms | Yes | Yes |
| Lead scoring | Yes | Yes |
| Purpose | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. | Lead Management Automation helps companies create marketing qualified leads and turn them into sales qualified leads. |
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Lead Liaison plans
- Inbound$250 a month
- Omnibound$780 a month
- Lifecycle$1,500 a month
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access
Pick Lead Liaison if…
Lead Liaison is aimed at mid-sized businesses managing lead capture, nurturing, scoring, and omnichannel marketing campaigns. It may suit teams that need CRM connections and multiple lead distribution options.