Lead Forensics
Lead Forensics helps B2B organizations identify businesses visiting their websites.
What Lead Forensics is
Lead Forensics helps B2B organizations identify businesses visiting their websites. It matches visitor IP addresses against a B2B database, then shows details about identified companies, including firmographic information, pages viewed, time on site, referral source, and return visits. Users can set alerts based on company characteristics or website activity, including when a business returns. An optional feature provides contact information for people employed by matched businesses; those contacts may not be the people who visited the website. The service is available on the web and through an API, and the company says it integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics. Pricing is available on request and depends on website visitor volume; user access is unlimited without affecting price. There is no free plan, but a 7-day trial is offered. During the trial, the tracking code does not use a cookie or process personal data, and the customer portal is unavailable. Lead Forensics was founded in 2009 and is headquartered in London, UK.
Good
- Shows pages viewed and return visits for identified businesses
- Custom alerts can use firmographic details or site behavior
- Optional contact information for people at matched businesses
- Integrates with more than 60 tools, according to the company
- Unlimited user access does not affect pricing
Watch out
- No free plan
- Pricing is available on request
- Trial excludes the customer portal
- Trial does not process personal data
Who it suits
It suits B2B organizations seeking to identify businesses behind website visits and act on their activity.
Verdict
Lead Forensics centers on identifying visiting businesses and tracking their on-site activity, with alerts and integrations for follow-up. Consider the trial limitations and request pricing based on visitor volume before choosing it.
Plans and prices
From Lead Forensics's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Automate | Priced on request | Website visitor identification · full visitor firmographic insight · workflow automation and CRM lead creation · automated lead routing · ABM account matching · Book a demo; pricing is based on website visitors |
| Essentials | Priced on request | Website visitor identification · full visitor firmographic insight · real-time alerts · unlimited user access · CRM integration · Book a demo; pricing is based on website visitors |
The facts
Each one read from Lead Forensics's own pages, with the date it was checked.
What it does
- Alerts
- Users can set custom triggers based on firmographic details or website behavior and receive alerts when businesses return to the site.checked 4 Oct 2026
- Contact data
- An optional feature provides contact information for people employed by matched businesses, who are not necessarily the individuals who visited the website.checked 4 Oct 2026
- Data processing
- Lead Forensics says it acts as a data processor for customer personal data handled through the platform, while the customer acts as controller.checked 4 Oct 2026
- Integrations
- The company says the product integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics.checked 4 Oct 2026
- Intended users
- Lead Forensics describes its platform as serving B2B organizations seeking to turn anonymous website traffic into revenue.checked 4 Oct 2026
- Pricing basis
- Pricing is based on website visitor volume, and the company says user access is unlimited without affecting price.checked 4 Oct 2026
- Security
- Lead Forensics says its B2B sales and marketing SaaS development and provision, including infrastructure, support, and data management, is certified to ISO/IEC 27001:2013.checked 4 Oct 2026
- Support
- The company offers customer support and says customers can contact their dedicated Customer Success Manager for additional help.checked 4 Oct 2026
- Visitor insights
- For identified businesses, the product shows firmographic details, viewed pages, time on site, referral source, and return visits.checked 4 Oct 2026
- What it does
- Lead Forensics identifies businesses visiting a customer’s website by matching visitor IP addresses against its B2B database.checked 4 Oct 2026
The company
- Founded
- 2009checked 28 Sep 2026
- Headquarters
- London, UKchecked 28 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
- Trial limit
- The one-week trial uses tracking code without a cookie, does not process personal data, and does not provide access to the customer portal.checked 4 Oct 2026
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