17.0
WebAPImacOS
Alternatives to Google Meridian
Google Meridian is a free, open-source framework for Bayesian marketing mix modeling. It estimates channel ROI, contribution and causal impact, models response curves, and supports forecasting, budget optimization and scenario planning. Teams can use geo-level data, custom priors, control variables, and reach and frequency inputs. GeoX supports publisher-agnostic geo experiments for calibration, while Meridian Studio provides a Google Cloud-powered option for running up to…
26.8
Revup Marketing is web-based software for marketing financial planning, budget management, and showing marketing’s financial impact.
Free planWeb
36.3
Cassandra is a web-based marketing measurement platform for teams deciding where to invest for growth.
Web
- 4
Etropo Budget Buddy
Etropo Budget Buddy is marketing budgeting software for CMOs and their teams to plan budgets, review spending, track variance, and collaborate.
WebAPI6.3From $299 a year - 5
Sellforte
Sellforte is an enterprise Marketing Mix Modeling platform for ecommerce, DTC, and retail brands.
Web6.3From $1,900 a month - 6
Budgee
Budgee is web-based software for marketing teams to plan budgets, track spending and reconcile expenses without spreadsheets.
Web6.2From $25 a month - 7
Measured
WebAPI6.2 - 8
Keen
Keen is an AI-native marketing operating system for measuring media spend, creating weekly buying plans, and forecasting the likelihood of reaching business goals.
WebAPI6.0 - 9
Brandsystems
Brandsystems offers Marcom Manager, a web-based marketing resource management platform for planning, budgeting, campaign workflows, brand compliance, and creative assets.
Web5.9 - 10
Planful
Planful is a cloud financial performance management platform for planning, budgeting, consolidation, reporting, and analytics.
WebAPI5.9 - 11
PyMC-Marketing
PyMC-Marketing is a free, open-source Python library for Bayesian marketing analytics, especially marketing mix modeling and customer lifetime value models.
Free planLinuxSelf-hosted5.9Free plan - 12
Compas
Compas is web-based enterprise performance management software for planning, monitoring, and evaluating business activity without relying on spreadsheets.
Web5.8 - 13
Fintastic
Fintastic is enterprise planning and analysis software built around a unified model of business data and planning assumptions.
WebAPI5.8 - 14
Robyn
Robyn is an open-source Marketing Mix Modeling package from Meta Marketing Science.
APILinuxmacOSSelf-hosted5.8 - 15
Uptempo
Uptempo is a SaaS workspace that brings marketing financial, planning, and performance data together.
Web5.7 - 16
Marmind
Marmind is a web-based marketing planning and management platform from a company founded in 2000 and headquartered in Vienna, Austria.
WebAPI5.6 - 17
PYXIS Planning
PYXIS Planning is a web platform for organisations planning marketing investment across channels and markets.
Web5.6 - 18
Aprimo
Aprimo is a digital asset management platform for organizing, finding, and sharing content.
API5.3 - 19
LiftLab
LiftLab is a marketing measurement platform for assessing brand and performance spend and informing budget decisions.
WebAPI5.3 - 20
Paramark
Paramark is a web-based marketing measurement product combining incrementality testing, marketing mix modeling, and scenario planning.
Web5.3 - 21
Revlo Marketing
Revlo Marketing brings hospitality marketing budgets, spend, forecasts and results into one decision platform.
5.3 - 225.2
- 23
rex by AureliaX
rex by AureliaX is a Marketing Mix Modelling platform for assessing marketing performance across online and offline channels and guiding budget decisions.
WebAPI5.2