Goldie

Overview

Goldie combines appointment management and business tools for massage therapists and beauty professionals. It suits solo practitioners who want to manage bookings and client context in one place, and small teams that need shared calendars. The free plan’s 20-appointment monthly cap makes it a starting point, not a fit for a busier practice.

Key features

Booking and scheduling

Clients can browse services and book at any time through a customizable booking website. Reserve with Google adds bookings made through Search and Maps to the Goldie calendar in real time; Apple and Google calendar sync provide additional ways to keep schedules aligned. Adjustable buffers after services are useful for room turnover or travel between appointments.

Intake and client records

Digital forms can gather health history, pressure preferences, and focus areas before a massage. Client profiles keep notes, preferences, appointment history, birthdays, and photo galleries together, making Goldie more useful than a bare booking calendar for practitioners who tailor repeat visits.

Payments and missed appointments

Goldie supports payments, deposits, tips, payment links, cards on file, Tap to Pay, and card readers. Deposits, reminders, and cancellation policies give practitioners tools to reduce the risk and cost of missed bookings, though they do not remove that risk. Goldie Payments uses Stripe; buy-now-pay-later options include Affirm, Afterpay, Klarna, and Zip.

Access and security

Goldie runs on Android, iOS, and the web, with account data synchronized across devices. The company says web and mobile data is encrypted and securely stored, and its terms include GDPR among applicable data protection laws.

Pricing

Goldie has a free Starter tier and two paid tiers. The key decision is appointment volume for solo users, and team capacity for practices with multiple calendars.

Starter is a workable no-cost option for a low-volume solo practice, but its appointment ceiling and manual reminders are meaningful trade-offs. Pro removes the ceiling and automates reminders while remaining limited to one user, so it fits a busy solo practitioner better than a team. Pro Plus is the relevant upgrade when multiple people need calendars or the AI Receptionist is worth the higher price. Annual billing is offered on both paid plans at the stated yearly totals. Goldie also supports packages and memberships.

Platforms

Goldie is available on Android, iOS, and the web, including PCs. Cross-device account synchronization makes it practical for practitioners who switch between phone and computer.

Who it's for

Goldie is best suited to massage therapists and beauty professionals who want client booking, intake, records, and payments in one service. Its intake forms and client profiles are particularly relevant to massage work; its buffers and booking tools also suit practitioners who need to coordinate appointments with room preparation or travel. Solo users can start free if they stay under 20 monthly appointments, while small teams should look at Pro Plus. A practice needing more than one user but unwilling to pay for Pro Plus should consider another option.

Pros and cons

• Useful massage-specific intake: Forms can capture health history, pressure preferences, and focus areas before the appointment.
• Several ways to manage no-show exposure: Deposits, cards on file, reminders, and cancellation policies support different booking policies.
• Clear step-up for growing practices: Pro removes the appointment cap, and Pro Plus adds multiple team members and calendars.
• Starter is tightly capped: Twenty appointments a month can constrain even a modestly busy practice.
• Team capacity costs more: Multiple team members and calendars are reserved for Pro Plus rather than the $19.99/mo solo plan.
• Pro SMS credits are finite: The plan includes 500 free SMS credits/month, so practices relying heavily on text reminders should account for that allowance.

Alternatives

For a broader comparison, see Massage Therapy Scheduling Software.

• MassageHub is another freemium option with a free plan and a free trial; its Solo Free plan includes online booking, client management, SOAP notes, Google Calendar sync, online payments, a client portal, and intake forms.
• MassageBook is a paid option with a free trial; its $15.00 / month Transition plan includes a mobile app, pre-built website, basic SOAP notes, payment processing, and online booking.
• Zanda is a paid alternative with a free trial and broader platform support, including macOS and Windows; its dedicated SMS number costs $4.99 per month and includes 35 SMS credits.
• Noterro is a paid alternative with a free trial; its Core annual plan is $28.05/month with annual billing and includes one practitioner seat.
• Servegalo offers a free web plan for one location and up to three staff, with a 1% fee per booking on collected deposits.
• Pronto has a free plan across web, desktop, Linux, and self-hosted options; its free tier is limited to one staff member, 100 clients, and 50 bookings/month.
• Stillpoint is another freemium option, available on the web.
• Yocale is a paid alternative with a free trial; its Grow plan is $49.00 per month for three bookable professionals per location.

Verdict

Goldie is a strong choice for solo massage therapists and beauty professionals who want booking, tailored intake, client records, and payments in one service. Its free plan offers a low-risk start, and Pro makes sense once 20 monthly appointments are not enough. Look elsewhere if a multi-person team needs a lower-cost tier, or if the Starter cap would interrupt a growing schedule.