Frigade
Frigade is a software assistant for helping people use a product.
What Frigade is
Frigade is a software assistant for helping people use a product. Frigade Assistant signs in to a product, works through customer workflows, and relearns as the product changes. It can answer questions, guide users through workflows on the live screen, and perform actions with Skills. Teams can configure its appearance and tools and coach answers without code; full white-label branding is an add-on. The assistant can use help centers, Notion, Confluence, PDFs, and release notes as knowledge sources. Listed support integrations include Zendesk, Intercom, HubSpot, Help Scout, Front, Freshdesk, Salesforce Service Cloud, ServiceNow, and custom ticketing. Analytics connections include Segment, Mixpanel, PostHog, HubSpot, and Salesforce. When human help is needed, it can open a ticket with the conversation attached. Frigade lists API, self-hosted, and web platforms, with US and EU hosting available. Growth costs $1,000 a month and includes 2,500 queries, two product agents, unlimited seats, Assistant, and Assist API. Enterprise pricing is custom.
Good
- Learns workflows by using the product
- Answers questions and guides live workflows
- No-code configuration for appearance and tools
- Support tickets include the full conversation
- US and EU hosting available
Watch out
- No free plan
- Growth costs $1,000.00 USD monthly
- White-label branding costs extra
- Enterprise pricing is custom
Who it suits
Frigade suits teams working on support deflection, user activation, feature adoption, virtual customer success, or expansion. It is also aimed at teams needing configurable product guidance and support handoff.
Verdict
Frigade combines an in-product assistant, workflow guidance, action-taking Skills, and support handoff. Its paid plans and enterprise-focused options make the listed capabilities most relevant to organizations implementing product assistance at scale.
Plans and prices
From Frigade's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | $1,000 a month | 2,500 queries included · 2 product agents · Unlimited seats · Assistant and Assist API · Starting at $1,000/ month |
| Enterprise | Priced on request | Everything in Growth · Scale discounts · Custom product agent capacity · Self-hosting with your own LLM keys · Custom integration support · Custom pricing |
The facts
Each one read from Frigade's own pages, with the date it was checked.
What it does
- Analytics
- Listed analytics and data connections include Segment, Mixpanel, PostHog, HubSpot, and Salesforce.checked 3 Oct 2026
- Audience
- Frigade describes use cases including support deflection, user activation, feature adoption, virtual customer success, and expansion or upsell.checked 3 Oct 2026
- Customization
- Teams can configure the assistant's appearance and tools and coach its answers without code; full white-label branding is an add-on.checked 3 Oct 2026
- Guidance
- The assistant can answer questions, guide users through workflows on the live screen, or perform actions with Skills.checked 3 Oct 2026
- How it learns
- Frigade signs in to a product, works through customer workflows, and relearns as the product changes.checked 3 Oct 2026
- Integrations
- Listed support and handoff integrations include Zendesk, Intercom, HubSpot, Help Scout, Front, Freshdesk, Salesforce Service Cloud, ServiceNow, and custom ticketing.checked 3 Oct 2026
- Knowledge sources
- Listed knowledge sources include help centers, Notion, Confluence, PDFs, and release notes.checked 3 Oct 2026
- Product
- Frigade Assistant is an in-product assistant that learns software by using it and provides answers, live walkthroughs, and help taking action.checked 3 Oct 2026
- Security
- Frigade states that it is SOC 2 Type II certified and GDPR compliant, with US and EU hosting available.checked 3 Oct 2026
- Self-hosting
- Self-hosting with the customer's own LLM keys is available on Enterprise.checked 3 Oct 2026
- Support handoff
- When a human is needed, Frigade can open a support ticket with the full conversation attached.checked 3 Oct 2026
The company
- Company history
- Frigade says its story began with React onboarding components for checklists, tours, and announcements, and later expanded to Assistant.checked 3 Oct 2026
- Company location
- Frigade lists its address as 945 Market St., San Francisco, CA 94103.checked 3 Oct 2026
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
Money
- Plan limits
- Growth includes 2,500 queries and 2 product agents; additional usage pricing is discussed with the team.checked 3 Oct 2026
