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Candu vs Frigade

Candu logo

Candu

7.5#2 in user onboarding softwareFrom $199 a month
Free planWebAPIExtension
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Frigade

6.1#18 in digital adoption platformsFrom $1,000 a month
WebAPISelf-hosted
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What both publish

FactCanduFrigade
AnalyticsCandu offers user and content analytics, engagement measurement and A/B testing capabilities.Listed analytics and data connections include Segment, Mixpanel, PostHog, HubSpot, and Salesforce.
AudienceCandu describes its intended users as growth product managers, designers and developers working on onboarding, product adoption and product-led growth.Frigade describes use cases including support deflection, user activation, feature adoption, virtual customer success, and expansion or upsell.
CustomizationThe editor supports reusable components, user segmentation, real-time publishing, responsive design and CSS styling controls.Teams can configure the assistant's appearance and tools and coach its answers without code; full white-label branding is an add-on.
HeadquartersWalnut, California, United StatesSan Francisco, California, United States
IntegrationsDocumented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe.Listed support and handoff integrations include Zendesk, Intercom, HubSpot, Help Scout, Front, Freshdesk, Salesforce Service Cloud, ServiceNow, and custom ticketing.
SecurityCandu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024.Frigade states that it is SOC 2 Type II certified and GDPR compliant, with US and EU hosting available.

Candu plans

  • FreeFree
  • Starter$199 a month
  • Growth$799 a month
  • EnterprisePriced on request

Frigade plans

  • Growth$1,000 a month
  • EnterprisePriced on request

Pick Candu if…

Candu suits growth product managers, designers, and developers responsible for onboarding, adoption, and product-led growth. It fits teams that need customizable in-product guidance, segmentation, analytics, and publishing controls on web products.

Pick Frigade if…

Frigade suits teams working on support deflection, user activation, feature adoption, virtual customer success, or expansion. It is also aimed at teams needing configurable product guidance and support handoff.

Charts they share