Follow Up Boss
Follow Up Boss is a web-based real estate CRM and business hub for managing leads and follow-up.
What Follow Up Boss is
Follow Up Boss is a web-based real estate CRM and business hub for managing leads and follow-up. It supports automated follow-up, lead routing, property matching, lead distribution, Smart Lists, Action Plans, automatic imports, and lead-source reporting. Email marketing, marketing automation, email synchronization, and AI features are also included. Users can access a mobile app and make calls from web or mobile. The service connects with more than 250 lead sources, website providers, and other tools; listed integrations include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb. Pricing includes monthly and yearly billing, with two months free on yearly billing. The listed starting price is $58/user/mo (annual), and a 14-day trial is available. Grow is listed at $69 a month, Pro at $499 a month for 10 users, and Platform at $1,000 a month for 30 users. Plans have no contract and may be cancelled at any time. Phone and email support is available seven days a week, from 8am to 8pm ET, with product experts and migration help. Calling is an added-cost feature on Grow; Pro and Platform include it.
Good
- Automates follow-up and routes leads.
- Includes a mobile app and web/mobile calling.
- Integrates with more than 250 tools and lead sources.
- Plans have no contract and can be cancelled anytime.
- Phone and email support is available seven days a week.
Watch out
- No free plan.
- Grow calling is an added-cost feature.
- AI features may rely on paid FUB Calling data.
- Website is not included.
Who it suits
Follow Up Boss suits real estate professionals who need lead routing, follow-up, and integrations in a web-based CRM. Its mobile app and team-oriented plan features may also suit users managing leads across a team.
Verdict
Follow Up Boss combines lead management, follow-up, communications, and integrations for real estate workflows. Compare plan needs carefully: calling costs extra on Grow, while Pro and Platform include it.
Plans and prices
From Follow Up Boss's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Grow | $696 a year | Includes 2 months free; add calling for $33/user; plus tax where applicable · Lead-source and website connections · Lead distribution · Smart Lists · Action Plans · Calling, texting, and email · Calendar and email synchronization · $696.00 per user per year (= $58.00 per user/month, billed annually) |
| Pro | $4,992 a year | Includes 2 months free; additional users $41/month; plus tax where applicable · 10 users · $4,992.00 per year (= $416.00/month, billed annually) |
| Platform | $9,996 a year | Includes 2 months free; additional users $17/month; plus tax where applicable · 30 users · $9,996.00 per year (= $833.00/month, billed annually) |
The facts
Each one read from Follow Up Boss's own pages, with the date it was checked.
What it does
- AI calling dependency
- AI has no additional charge, but many features rely on paid FUB Calling data.checked 28 Sep 2026
- AI features
- AI features include smart summaries, suggested tasks, smart messages, and predictive lead prioritization.checked 28 Sep 2026
- Automated follow-up
- Users can automate follow-up with Action Plans, emails, texts, and calls.checked 28 Sep 2026
- Calling add-on
- Calling is an added-cost feature on the Grow plan, while Pro and Platform include calling.checked 28 Sep 2026
- Contracts and cancellation
- Plans have no contract, and customers can cancel any time.checked 28 Sep 2026
- Customer base
- The pricing page says more than 19,000 top performers run their businesses on Follow Up Boss.checked 28 Sep 2026
- Customer satisfaction
- The site reports a 98.2% customer satisfaction rating.checked 28 Sep 2026
- Daily users
- More than 100,000 agents use Follow Up Boss daily.checked 28 Sep 2026
- Email marketing
- Yeschecked 22 Sep 2026
- Integration count
- Follow Up Boss integrates with more than 250 lead sources, website providers, and other tools.checked 28 Sep 2026
- Integration examples
- Listed integrations include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb.checked 28 Sep 2026
- Lead import
- Yeschecked 22 Sep 2026
- Lead management
- Features include lead distribution, Smart Lists, automatic imports, and lead-source reporting.checked 28 Sep 2026
- Lead routing
- Yeschecked 22 Sep 2026
- Mobile access
- The product includes a mobile app and supports calling from web and mobile.checked 28 Sep 2026
- Open source
- Nochecked 22 Sep 2026
- Paid from
- 58checked 22 Sep 2026
- Product positioning
- Follow Up Boss describes itself as a central hub and real estate operating system, not only a CRM.checked 28 Sep 2026
- Property matching
- Yeschecked 22 Sep 2026
The company
- Founded
- 2011checked 28 Sep 2026
Money
- Free plan
- Nochecked 22 Sep 2026
- Free trial
- The free trial lasts 14 days.checked 28 Sep 2026
- Pricing and billing
- Monthly and yearly plans are offered; yearly billing includes two months free.checked 28 Sep 2026
Where it runs
- Mobile app
- Yeschecked 22 Sep 2026
