Propwise
Propwise is a real estate CRM and lead management service available on web, iOS, and Android.
What Propwise is
Propwise is a real estate CRM and lead management service available on web, iOS, and Android. It includes lead import and routing, automated follow-up, and property matching. Its free Propwise plan provides an organisation workspace with core CRM and lead management, basic pipeline and task tools, and limited market intelligence, off-plan and inventory access, and AI tools. Propwise Pro is 3,999 AED a year with annual billing only. It adds full team CRM and lead management, customisable AI assistants, agency lead sources and channel integrations, automated distribution rules, shared pipelines, manager visibility, analytics, targets, and commissions. Propilot costs 249 AED a month and offers a personal workspace, lead and follow-up management, one Propilot AI assistant, Dubai market insights and data tools, off-plan project and inventory search, and AI-supported action approval. Both paid plans begin after a 30-day free trial.
Good
- Free plan includes core CRM and lead management.
- Supports lead import, routing, and automated follow-up.
- Offers property matching.
- Pro includes team analytics, targets, and commissions.
- Available on web, iOS, and Android.
Watch out
- Free plan has limited market intelligence and AI tools.
- Pro requires annual billing.
- Paid plans begin after the 30-day trial.
Who it suits
Propwise suits property professionals who need lead tracking, follow-up, and property matching. Teams may prefer Pro's shared pipelines, distribution rules, and team analytics, while Propilot is listed for personal workspaces.
Verdict
Propwise offers a free starting tier plus separate team-oriented and personal plans. Check the limits on the free tier and the paid-plan billing terms against the workflow you need.
Plans and prices
From Propwise's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Propilot | 249 AED a month | Personal account and workspace · One Propilot AI assistant · Lead and follow-up management · Dubai market insights · Off-plan and inventory search · Billed monthly; plans begin after a 30-day free trial. |
| Propwise | Free | Organisation workspace · Core CRM and lead management · Basic pipeline and task tools · Limited market intelligence · Limited off-plan and inventory access · Limited AI tools · Free to get started |
| Propilot Monthly | 249 AED a month | AI copilot for leads, follow-ups, pipeline and Dubai market questions · Monthly |
| Propwise Pro | 333.25 AED a month | Everything in Free · Full team CRM · Multiple AI assistants · Lead-source integrations · Automated lead distribution · Shared pipelines and manager visibility · Team analytics, targets and commissions · Roles, controls, workflows and automation · Billed annually at AED 3,999 per seat; annual billing only |
| Propilot | 2,739 AED a year | Personal account and workspace · One Propilot AI assistant · Lead and follow-up management · Dubai market insights · Off-plan and inventory search · Equivalent to AED 228.25/month; plans begin after a 30-day free trial. |
| Propilot Annual | 2,739 AED a year | AI copilot for leads, follow-ups, pipeline and Dubai market questions · Annual; page says save AED 249 |
The facts
Each one read from Propwise's own pages, with the date it was checked.
What it does
- AI
- Propilot answers questions about business and Dubai market data in plain English, supports valuations, and prepares actions for review.checked 7 Oct 2026
- AI agents
- AI agents can qualify leads, answer questions, book viewings, route conversations and update CRM records through configurable workflows.checked 14 Oct 2026
- AI auditability
- AI activity logs record replies, handoffs, field updates, workflow outcomes and the affected contact and channel.checked 14 Oct 2026
- AI knowledge
- Teams can ground AI agents with FAQs, documents, snippets and web pages and choose which sources each agent may use.checked 14 Oct 2026
- AI safeguards
- Propilot is read-only by default, and proposed changes require approval unless automatic handling is enabled by action type.checked 7 Oct 2026
- AI valuation
- The valuation feature combines DLD comparables, rent contracts, benchmarks, trends, location context, news and live asking prices, producing an estimate range and confidence score.checked 14 Oct 2026
- AI vendors
- The privacy policy names Anthropic, OpenAI and Google Gemini for language processing and Deepgram for speech-to-text, under terms that prohibit training on submitted data.checked 14 Oct 2026
- API and SDK availability
- Official pages mention scoped API keys and integration access, while no public API reference, SDK download or developer documentation is presented.checked 14 Oct 2026
- Audience
- The maker positions Propwise for agencies and teams, Propilot for individual agents, and its developer portal for real estate developers.checked 7 Oct 2026
- Audit logs
- Security audit logs record who changed what, when and where, support filtering and can be exported for reporting or compliance.checked 14 Oct 2026
- Automated follow-up
- Yeschecked 22 Sep 2026
- Calendar integrations
- The CRM supports Google Calendar and Outlook synchronization.checked 14 Oct 2026
- Compliance
- The maker describes its foundations as GDPR-style privacy principles, UAE PDPL-aligned practices, and OWASP-inspired security practices.checked 7 Oct 2026
- Compliance statements
- Propwise describes its security foundation as GDPR-style, UAE-PDPL-aligned and OWASP-inspired.checked 14 Oct 2026
- CRM
- The CRM manages leads, contacts, companies, deals, commissions, tasks, reminders and calendars with pipeline and Kanban views.checked 14 Oct 2026
- Developer portal
- Developers can upload projects, import or export units by CSV, manage pricing and availability, organize brochures and floor plans, and assign portal roles.checked 14 Oct 2026
- Help documentation
- The help center covers CRM, messaging, listings, off-plan projects, teams and billing/security, but shows zero articles for Getting Started, AI Assistant and Billing and Security categories.checked 14 Oct 2026
- Independent safety review
- ScamAdviser describes propwise.com as likely safe with a valid SSL certificate, but notes the site has few visitors.checked 14 Oct 2026
- Integrations
- The maker names Property Finder, Bayut, and Dubizzle as supported UAE portal workflows, and WhatsApp, Instagram, and Facebook messaging channels.checked 7 Oct 2026
Where it runs
- App availability
- The official product page says Propilot is available on iOS and Android.checked 14 Oct 2026
- App purchase model
- The Apple listing describes Propilot as free to download with in-app purchases and identifies Propwise FZ-LLC as provider.checked 14 Oct 2026
- App requirements
- The Apple listing states compatibility with iOS 15.1 or later and macOS 12 or later on Apple Silicon Macs.checked 14 Oct 2026
Money
- Free plan
- Yeschecked 22 Sep 2026
The company
- Independent company estimate
- Prospeo estimates 1–10 employees, seven listed employees and no reported funding; these are third-party estimates rather than company disclosures.checked 14 Oct 2026
The full review of Propwise
Propwise is a UAE real estate workspace that brings agency CRM, messaging, property workflows and market tools together. It suits agencies coordinating leads across a team, while Propilot is aimed at individual agents. Its main appeal is having those workflows in one place; the free tier and the individual plan each leave parts of the team product behind.
Overview
Propwise covers lead intake through follow-up, property matching and deal management. Its CRM tracks contacts, deals, commissions, tasks, reminders and calendars through pipelines and Kanban views. That makes it a more relevant fit for property teams managing active transactions than a basic contact database, though the product’s UAE focus is central to its appeal.
Lead import, routing and automated follow-up help keep enquiries moving, and matching connects leads with properties. These are practical functions for agencies working across prospects and inventory; their value depends on having enough access to the relevant market and inventory tools, which the free plan limits.
Key features
- Shared CRM and messaging: A unified inbox brings WhatsApp, Instagram and Facebook conversations together with lead context, templates and bulk messaging. This gives teams a way to keep social and messaging enquiries associated with CRM work rather than treating them as separate conversations.
- UAE portal workflows: Propwise names Property Finder, Bayut and Dubizzle as supported portal workflows. That regional orientation is useful to UAE agencies, but it makes the product less compelling for teams whose work is outside that market.
- Propilot AI: Propilot answers questions about business and Dubai market data in plain English, supports valuations and prepares actions for review. It is read-only by default; proposed changes need approval unless automatic handling is enabled for that action type. The approval step is a sensible safeguard, though teams wanting broad AI access face limits on the free plan.
- Access and security: Workspace access controls, tenant-level data isolation, roles, permissions, session management and audit logs support agency administration. The maker describes its approach as aligned with UAE PDPL practices and informed by GDPR-style privacy and OWASP-inspired security principles.
Pricing
Propwise is freemium, with a 30-day trial. The free Propwise plan costs nothing and provides an organisation workspace, core CRM and lead management, basic pipeline and task tools, and limited market intelligence, off-plan and inventory access, and AI tools. It is a reasonable starting point for basic workflows, but the restrictions matter if market research or AI is part of daily work.
Propwise Pro is 333.25 AED a year, billed annually at AED 3,999 per seat; annual billing only. It adds full team CRM and lead management, multiple customisable AI assistants, agency lead sources and channel integrations, automated lead distribution, shared pipelines and team analytics. The per-seat annual commitment suits agencies ready to standardise team workflows, but is a significant constraint for anyone who needs monthly billing or a low-commitment upgrade.
Propilot costs 249 AED a month, billed monthly, with plans beginning after a 30-day free trial. It includes a personal account and workspace, one Propilot AI assistant, lead and follow-up management, Dubai market insights, and off-plan and inventory search. That makes it the more direct paid option for an individual agent seeking market tools, rather than shared team controls.
Platforms
Propwise is available on Android, iOS and the web, with a mobile app. That combination suits agents moving between desk-based team work and mobile lead handling.
Who it's for
Agencies and real estate teams are the clearest audience for Propwise, particularly those working with UAE portals and messaging channels and needing shared lead distribution. Individual agents focused on Dubai insights and inventory search may find Propilot a closer fit. Developers are also addressed through a separate developer portal, while buyers outside the UAE should weigh the product’s regional focus carefully.
Pros and cons
- Pros: CRM, messaging and property matching sit alongside lead routing and automated follow-up, covering more of an agency’s enquiry workflow than a standalone contact list.
- Pros: The named UAE portal workflows and WhatsApp, Instagram and Facebook inbox support make the product specifically useful to teams coordinating those channels.
- Pros: Propilot keeps proposed changes subject to review by default, which gives teams a degree of control over AI-prepared actions.
- Cons: The free plan restricts market intelligence, off-plan and inventory access, and AI tools, so it is not a full preview of the product’s market-focused capabilities.
- Cons: Propwise Pro is annual-only and charged per seat, which may not suit small teams that need flexibility in billing or team size.
Alternatives
For a broader comparison, see Real Estate CRM Software. LeadPixie is worth considering for teams seeking a free plan for up to 10 users with no time limit. Realatic offers a free tier capped at three users, 100 leads per month and one project, making it an option for smaller teams with modest volumes. Sell.Do uses custom quotes based on team size, modules, AI usage and communication volumes, with a five-user minimum; it may suit a team looking for a quote tailored to those needs.
REALM is an option for teams seeking an intelligence layer that works over their existing CRM, portals and inboxes, priced at $49/ seat / mo. Propertybase may suit buyers specifically seeking a Salesforce-powered real estate CRM, with its Salesforce Edition from $89 per user/month. eesy starts with a free plan for one agent and 50 contacts, making it a limited-scope alternative for a solo user. Makanify is another property-software option. Street.co.uk is also an alternative to consider.
Verdict
Propwise is a strong fit for UAE agencies that want shared lead, deal and messaging workflows with portal connections, and its free tier provides a way to begin with core CRM. Choose Propilot instead if you are an individual agent prioritising Dubai market and inventory tools. Look elsewhere if you need monthly billing for a team plan or a product less centred on the UAE market.
Getting started
- Visit the Propwise website.
- Choose the free Propwise plan to get started, or review the paid plan options.
- Use the 30-day trial before paid plans begin.
- Access the service on the web, Android, or iOS.
- Contact support at [email protected] if you need help; replies are within one business day.
Limits worth knowing
The free Propwise plan limits market intelligence, off-plan and inventory access, and AI tools. Propwise Pro is billed annually only; Propilot plans begin after a 30-day free trial.
Questions
Is there a free plan?
Yes. Propwise is free to get started and includes an organisation workspace, core CRM and lead management, and basic pipeline and task tools.
How much do the paid plans cost?
Propwise Pro has a monthly equivalent of 333.25 AED, billed annually at AED 3,999 per seat; Propilot is 249 AED a month.
Which platforms are supported?
Propwise is available on web, Android, and iOS.
Which messaging and portal workflows are supported?
The unified inbox supports WhatsApp, Instagram, and Facebook. The maker names Property Finder, Bayut, and Dubizzle as supported UAE portal workflows.
How does Propilot handle changes?
Propilot is read-only by default, and proposed changes require approval unless automatic handling is enabled by action type.
