LeadPixie

LeadPixie is a real-estate CRM focused on importing, routing, matching and nurturing property leads. It is best suited to agencies and brokerages that want those workflows available on web and mobile, with a small-team entry point before committing to a paid Astra tier.

Overview

LeadPixie brings lead intake, assignment, follow-up and property matching into one real-estate-oriented workspace. Lead import helps bring prospects into the system, while routing directs them toward the appropriate workflow. Automated follow-up and email marketing extend contact beyond the initial inquiry, and property matching ties prospect management to relevant listings rather than treating the CRM as a generic address book.

That combination should appeal to teams managing an active property pipeline. Organisations needing only contact storage may find the real-estate emphasis unnecessary, while larger teams must plan around the Free plan's 10-user ceiling.

Key features

Lead handling and routing

Lead import gives teams a way to bring existing or incoming prospects into LeadPixie. Lead routing then supports assigning those inquiries to the right people or process, which is more useful for multi-agent operations than an unstructured contact list.

Follow-up, matching and marketing

Automated follow-up helps maintain contact without relying on every reminder being handled manually. Property matching adds a practical real-estate step by connecting prospects with suitable properties. Email marketing supports broader, repeatable outreach, so LeadPixie can cover both one-to-one follow-up and campaign-style communication.

Mobile access

A mobile app is provided alongside the web service. Support for both iOS and Android lets agents work across desktop and phone, although the published feature set does not distinguish what each platform supports.

Pricing

LeadPixie follows a freemium model, with paid access starting from ₹49/user/mo (annual). The Free plan costs nothing and is billed Free for teams of up to 10 users, with no time limit. That makes it a credible long-term starting tier for a small agency, not merely a short evaluation period; the 10-user limit is the important boundary for growing teams.

Astra Starter uses custom pricing, and its real-estate module is a separately priced add-on. That extra module cost can make the apparent entry paid tier less straightforward, so Starter is most suitable when a team specifically wants the broader Astra tier and is prepared to budget for the real-estate functionality separately.

Astra Growth and Astra Scale also use custom pricing, but include the real-estate module at no extra cost. They are the more logical tiers for organisations that would otherwise pay for the module on Starter, although the higher-tier price must be obtained directly. Teams should compare total module cost, user count and expected growth rather than choosing solely by the tier name.

Platforms

LeadPixie runs on the web and has apps for iOS and Android. This coverage suits brokerages whose agents move between office computers and mobile devices, while the web option remains suitable for central administration.

Who it's for

LeadPixie fits small and midsize real-estate teams that need lead import, assignment, automated follow-up, property matching and email marketing in the same service. The Free plan is particularly practical for teams of 10 users or fewer that want to keep using the product without a time-limited trial. Larger organisations, or teams expecting to outgrow that cap, should evaluate the custom-priced Astra tiers early.

Pros and cons

Pros

• Connected real-estate workflows: routing, follow-up and property matching address successive stages of an active property pipeline.
• Useful free entry tier: up to 10 users can use the Free plan indefinitely, giving small teams room to establish a process before paying.
• Broad access: web, iOS and Android support accommodates office and field-based agents.
• Outreach options: automated follow-up and email marketing support both ongoing personal contact and campaigns.

Cons

• Free-plan ceiling: teams above 10 users cannot remain on the free tier.
• Starter cost complexity: Astra Starter requires a separately priced real-estate add-on, making total cost harder to assess.
• Custom-priced upgrades: Growth and Scale require a quote, so budgeting is less immediate than with a published monthly price.

Alternatives

For a broader comparison, see Real Estate CRM Software.

• Propwise is a freemium, web-and-mobile option with a free organisation workspace, core CRM and lead management, basic pipeline and task tools, and limited market intelligence.
• Realatic suits teams wanting a clearly bounded free plan: three users, 100 leads per month and one project, with a published Pro tier at ₹499 a month.
• Sell.Do is worth considering when a team wants a paid, custom-quoted system based on team size, modules, AI usage and communication volumes, with a five-user minimum.
• Rechat is an alternative paid real-estate platform with web, mobile, macOS and API support.
• DaeBuild is a paid option available on web, Android, iOS and self-hosted deployments.
• eesy offers a freemium web service, including a free tier for one agent and 50 contacts, plus a 295.00 EUR-per-month Starter plan.
• UplevelRE is a paid web/API choice with separate Platform and Marketing Suite pricing, including $49 a month for one user and 1,000 campaign emails per month on Marketing Suite.
• MRI Vault CRM is a paid, multi-platform service using customised plans and quotes.

Verdict

Choose LeadPixie if your real-estate team needs lead routing, automated follow-up, property matching and email marketing across web and mobile, especially with 10 or fewer users. Its strongest case is the combination of those workflows with a genuinely time-unlimited free tier. Look elsewhere if your team will quickly exceed 10 users, needs fully transparent paid pricing, or wants to avoid the separately priced real-estate module attached to Astra Starter.