dailypoint 360°

Overview

dailypoint 360° is a hotel-focused customer data platform that brings guest records together for CRM, loyalty and hotel operations. It is best suited to individual properties and hotel groups that want connected guest data to support communication across the stay. Its breadth is appealing, but the value depends on what each connected hotel system can actually exchange.

Key features

The platform combines data from connected systems into a Central Guest Profile, intended to give CRM, marketing, loyalty and operations a shared view of each guest. Its Data Laundry detects duplicate records, corrects addresses and enriches profiles; the company says the central database and profile use more than 350 AI-driven processes. That makes the data-cleaning layer a central part of the product, especially for hotels working with records spread across multiple systems.

Modules cover loyalty, booking management, campaigns, vouchers, profile insights, online reputation management and website connections. Campaign Manager supports targeted email, SMS and WhatsApp messages, automatic fallback between channels and real-time performance tracking. Booking Manager supports communication during the booking journey and targeted offers for room upgrades or additional services.

The loyalty offering includes a virtual guest card compatible with Android, Apple and Windows devices, as well as interfaces to programs such as Miles & More and Payback. The open API can connect loyalty programs with hotel websites or apps, while SSO can link the IBE, loyalty program and booking process. These capabilities can join up guest journeys, but they do not guarantee every system will share data in both directions.

The maker describes more than 200 integrations across PMS, POS, booking, payments, revenue management and guest communication systems. Data flows and functionality vary by integration, and not all connections are bidirectional, so hotels should confirm the exact exchange needed for each system before committing. Data Laundry is described as cloud-based and GDPR-compliant. The privacy policy also says website requests may pass through Cloudflare for CDN and security services including DDoS protection and firewall.

Pricing

dailypoint™ 360°: custom pricing. The hotel-focused CRM/CDP and loyalty platform includes reservation sync, guest messaging, loyalty programs, marketing automation and guest segmentation. Hotels must request a demo for pricing; no self-serve trial or trial duration is stated. That makes it a sales-led decision rather than a product a team can evaluate through a published plan.

The company offers a personalized live walkthrough and asks prospects for their hotel or group name, website, current PMS, contact details and areas of interest. Its teams handle setup, onboarding, PMS migrations, technical setup and ongoing support, which may suit properties seeking implementation assistance, though it also means prospects should clarify scope and costs during the sales process.

Platforms

dailypoint 360° is offered on web and through an API. The loyalty card's compatibility with Android, Apple and Windows devices does not change the platform listing for the hotel software itself.

Who it's for

This is a fit for individual hotels and hotel groups aiming to consolidate guest records and use them across campaigns, loyalty and operations. Properties with several connected systems may find the breadth useful, provided their specific integrations support the data flows they need. Hotels looking for transparent published pricing or a self-serve trial should look elsewhere; teams should also be cautious if their workflow depends on fully bidirectional integrations.

Pros and cons

• Pros: Central guest profiles and data cleansing address fragmented and duplicate records; campaign tools span email, SMS and WhatsApp with fallback and performance tracking; loyalty connects virtual guest cards with programs such as Miles & More and Payback; setup and ongoing support cover onboarding and PMS migrations.
• Cons: Pricing is custom and requires a demo, with no self-serve trial stated; integration data flows and functionality vary, and connections are not necessarily bidirectional; the breadth of modules makes checking the fit of each specific system connection important before purchase.

Alternatives

Browse the Hospitality CRM Software category to compare hotel-focused options. D-EDGE CRM is another paid option, with Android, API, iOS and web platforms.

Bookboost may suit buyers seeking room-priced guest-journey add-ons: its Guest App is $1.60 a month per room and requires Journey, while Broadcasts is $2.10 a month per room. Experience CRM offers independently selected, à la carte modules billed monthly, quarterly or annually, useful when a hotel wants modules such as guest journey, marketing, e-reputation or guest app separately. GraceSoft Hospitality CRM has a free Lite plan and a free trial, making it an option for buyers who want to start with a no-cost tier.

GuestMaker is another paid web-based option. For-Sight is another paid web-based option. HMS Flow Guest CRM & Loyalty offers a free trial and annual per-property pricing, including a €325 a year plan for 1–10 rooms, which is worth considering for smaller properties seeking a defined room-band price.

Verdict

Hotels and hotel groups that need a shared guest profile, data cleansing, campaigns and loyalty in one platform should put dailypoint 360° on the shortlist. Its strongest case is the combination of guest-data consolidation and hotel-specific CRM functions; its main caveat is that the usefulness of those functions hinges on each integration's actual data flow. Request a demo, verify the connections against the current PMS and other systems, and compare the custom quote before choosing it.