Bookboost
Bookboost combines hospitality CRM, guest messaging, and automation for hotels, hostels, apartments, and hospitality groups.
What Bookboost is
Bookboost combines hospitality CRM, guest messaging, and automation for hotels, hostels, apartments, and hospitality groups. Its Customer Data Platform combines information from PMS systems, booking engines, and guest channels into deduplicated profiles across properties. Teams can build pre-arrival, in-stay, and post-stay journeys with reservation triggers and personalized messages, and send targeted email, SMS, and WhatsApp campaigns with A/B testing. A unified Inbox gathers messages from channels including webchat, Booking.com, and Expedia, with routing and reservation context. The guest-facing web app supports online check-in, guest information, feedback, and self-service without requiring an app download. The integrations directory lists more than 70 PMS systems, including Mews, Apaleo, Oracle, and SiteMinder. Insights dashboards report campaign ROI, guest satisfaction, segment performance, and guest lifetime value. The CDP includes API access, encryption in transit and at rest, role-based controls, audit logs, and privacy tools. Prices include Customer Data Platform at $2.60 per room per month; listed pricing also includes other products and seats. The pricing page lists a minimum monthly fee of US$465.
Good
- Combines guest profiles from PMS, booking, and guest channels.
- Journeys can span pre-arrival, stay, and post-stay.
- Inbox brings multiple guest messaging channels together.
- Guest web app offers self-service without an app download.
- CDP includes consent and data erasure tools.
Watch out
- No free plan is listed.
- Pricing page lists a US$465 minimum monthly fee.
- Mobile app is not offered.
- Door Locks add-on is coming soon and requires Guest App.
Who it suits
Bookboost suits hotels, hostels, apartments, and hospitality groups managing guest profiles, messaging, and automated journeys. It can fit teams coordinating guest communications across properties and channels.
Verdict
Bookboost links guest data, messaging, campaigns, and journeys, with pricing listed by room and by seat. Check the plan requirements and minimum monthly fee against your property's needs.
Plans and prices
From Bookboost's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| AI Agent (Bee) | Free | Draft mode free forever · first 150 autonomous conversations free · requires Inbox · free to start; flat monthly fee per room after allowance |
| Guest App | $1.60 a month | Requires Journey · online check-in/out · digital guide · feedback · upselling · segment personalization · per room / month |
| Broadcasts | $2.10 a month | Email newsletters · SMS/WhatsApp campaigns · audience targeting · A/B testing · low-code builder · per room / month |
| Insights Platform | $2.30 a month | Required for Insights users · analytics by segment, CLTV and journey stage · per room / month |
| Customer Data Platform | $2.60 a month | Required · unified profiles · deduplication · segmentation · CLTV · 80+ PMS integrations · CDP API · per room / month |
| Journey | $3.30 a month | Visual journey builder · pre-arrival/in-stay/post-stay flows · real-time triggers · email/SMS/WhatsApp · per room / month |
| Inbox | $3.30 a month | All messaging channels · OTA messaging · assignments · routing rules · quick replies · reservation context · per room / month |
| AI Agent | $3.50 a month | Add-on · Requires Inbox · Automated multilingual guest responses · per room / month |
| Viewer Seat | $60 a month | View and receive scheduled dashboards · per seat / month |
| Creator Seat | $230 a month | Custom dashboards and data models · per seat / month |
| Minimum monthly fee | $465 a month | Applies regardless of property size · minimum monthly fee |
The facts
Each one read from Bookboost's own pages, with the date it was checked.
What it does
- Access governance
- The CDP includes role-based access control and audit logs for monitoring access to sensitive data.checked 15 Oct 2026
- AI Agent
- Bee uses guest data to answer multilingual conversations, import knowledge from a website or file, and hand complex cases to staff with history.checked 15 Oct 2026
- Analytics
- Bookboost Insights provides dashboards and reporting for campaign ROI, guest satisfaction, segment performance, and guest lifetime value.checked 4 Oct 2026
- API
- The Customer Data Platform includes API access for connecting guest data and systems.checked 4 Oct 2026
- API authentication
- API requests use Bearer credentials, and the documentation provides examples for Shell, Node, Ruby, PHP and Python.checked 15 Oct 2026
- API metrics endpoint
- The campaign-metrics endpoint accepts campaign, start and end parameters and documents 200 and 404 responses.checked 15 Oct 2026
- Availability
- Bookboost's SLA states an annual uptime guarantee of 99.8%.checked 4 Oct 2026
- Availability claim
- Bookboost states that its architecture is designed for 24/7 availability.checked 15 Oct 2026
- Broadcast campaigns
- Broadcasts sends targeted email, SMS and WhatsApp campaigns and supports A/B tests and reusable content blocks.checked 15 Oct 2026
- Campaigns
- Broadcasts support targeted email, SMS, and WhatsApp campaigns, A/B testing, and a low-code email builder.checked 4 Oct 2026
- Documentation depth
- Bookboost publishes an API reference with query parameters, validation rules, response codes and interactive request examples; its linked help center returned a 503 during research.checked 15 Oct 2026
- GDPR
- The company states that its CDP is GDPR compliant and includes consent, access-request and erasure tooling.checked 15 Oct 2026
- Guest data
- Its Customer Data Platform combines data from PMS, booking engines, and guest channels into cleaned, deduplicated guest profiles across properties.checked 4 Oct 2026
- Guest journeys
- The visual journey builder supports pre-arrival, in-stay, and post-stay flows with reservation triggers and personalized messages.checked 4 Oct 2026
- Independent privacy assessment
- The independent review says Bookboost keeps core data in EU jurisdiction and publishes a named subprocessor list, while noting no ISO or SOC 2 certification was named.checked 15 Oct 2026
- Insights
- Insights offers real-time dashboards and reports for campaign ROI, guest satisfaction, segment behaviour and property comparisons.checked 15 Oct 2026
- Integrations
- The integrations directory lists more than 70 PMS systems and highlights Mews, Apaleo, Oracle, and SiteMinder.checked 4 Oct 2026
The company
- Company founded and size
- LinkedIn lists Bookboost as founded in 2016 with 11–50 employees.checked 15 Oct 2026
- Company headquarters
- LinkedIn lists Bookboost's headquarters at Anckargripsgatan 3, Malmö, Sweden.checked 15 Oct 2026
- Company investors
- Crunchbase lists five investors, including Skåne Ventures and LU Innovation.checked 15 Oct 2026
- Company legal name
- Bookboost AB is a Swedish company registered under number 559091-8974.checked 15 Oct 2026
Where it runs
- Customer Data Platform
- The CDP creates unified guest profiles from PMS, booking and channel data, then cleans and deduplicates records.checked 15 Oct 2026
- Guest app
- The guest-facing web app supports online check-in, guest information, feedback, and other self-service functions without requiring guests to download an app.checked 4 Oct 2026
- Guest web app
- The guest web app supports digital check-in, digital guides, feedback collection, branded content and upselling without an app download.checked 15 Oct 2026
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