GraceSoft Hospitality CRM

Overview

GraceSoft Hospitality CRM is a guest relationship platform for lodging businesses, from independent inns to multi-property groups. It stands out when guest engagement needs to connect with reservations and loyalty activity; it is a weaker fit if CRM access must be included in a lower-cost property-management plan.

Key features

Guest records and booking workflows

The CRM brings guest profiles, reservation history, communications, feedback, and engagement activity into one system. Unified profiles and interaction visibility across properties can help groups maintain continuity between locations. Email and other identifying details are used to validate profiles and reduce duplicate records.

Its Guest Hub gives guests tools to update their profiles, review reservations and booking history, make payments, and buy products or services. Staff can create and email quotations, take guest payments, and convert a quotation into a confirmed reservation. That makes the CRM useful beyond campaign management, particularly for properties that want a direct path from inquiry to booking.

Marketing and loyalty

Campaign tools support guest segmentation by preferences and behavior, targeted promotions, and direct-booking opportunities. Properties can manage loyalty memberships, points, reward redemption, discounts, and membership tiers. These tools suit businesses looking to link repeat-guest incentives with targeted communication, though their value depends on having a reason to run ongoing campaigns and rewards.

Integrations and support

Direct integration with GraceSoft Easy InnKeeping PMS synchronizes guest profiles, reservations, loyalty activity, and communication history. Premium and Platinum property-management plans also support connections to Booking.com, Airbnb, Vrbo, Expedia, and other channels without extra commission fees. Payment gateway integrations include Stripe, Square, Authorize.Net, Cashfree, Shift4, Moneris, Payfactory, and BridgPay.

GraceSoft says it achieved SAQ A PCI DSS compliance and that its applications do not electronically store, process, or transmit cardholder data on its systems or premises. Support is available by live chat, phone, and email 24 hours a day, 7 days a week.

Pricing

The standalone GraceSoft CRM plan has custom pricing. It includes setup and configuration, guest segmentation, automated email campaigns, interaction tracking, and reports. A 14-day trial is offered, and a free plan is also advertised; the free Lite plan provides Front Desk, Booking Engine (Facebook & Website), Payment Gateway, Basic Reports, and email support only. That makes Lite a limited starting point rather than a free way to use the CRM.

In the property-management plans, CRM is included only in Platinum. Basic costs $89 a month, Advanced costs $149 a month, and Premium costs $199 a month; each is billed monthly for Americas properties with 1–20 rental units. Platinum costs $259 a month, billed monthly for the same region and unit range, and adds CRM, QuickBooks, and PriceLabs Integration. Basic, Advanced, and Premium do not include CRM, so properties that need it must budget for the standalone CRM plan or choose Platinum. The 14-day trial does not change that plan distinction.

Platforms

GraceSoft Hospitality CRM supports Android, iOS, and web access.

Who it's for

The product is designed for hotels, resorts, vacation rentals, bed and breakfasts, inns, motels, campgrounds, RV parks, dude ranches, and multi-property groups. Its combination of reservations, guest communications, loyalty, and marketing is most compelling for accommodation businesses that will actively use those workflows. It is less suited to a property seeking CRM as part of a cheaper GraceSoft property-management tier, since only Platinum bundles it.

Pros and cons

• Pros: Guest records, loyalty, campaigns, feedback, and quotation conversion are brought together, giving lodging operators several routes to manage repeat stays and turn interest into bookings.
• Pros: Multi-property profile visibility and direct Easy InnKeeping PMS synchronization support a shared view of guest interactions across locations.
• Pros: Platinum bundles CRM with QuickBooks and PriceLabs Integration, while qualifying channel integrations carry no extra commission fees.
• Cons: The standalone CRM has custom pricing, so costs need to be requested; the free Lite plan does not include CRM.
• Cons: In the property-management lineup, CRM is absent from Basic, Advanced, and Premium, making Platinum the only listed bundle for existing GraceSoft customers.

Alternatives

For a broader comparison, see Hospitality CRM Software.

Choose Scidoo CRM if platform breadth matters: it supports Android, iOS, Linux, macOS, Windows, web, and API access, with custom pricing requested by demo. HMS Flow Guest CRM & Loyalty is an option for smaller properties that prefer a published per-property annual price: its 1–10 room plan is €325 a year, billed annually, and its 11–20 room plan is €385 a year, billed annually.

BookOne CRM may suit buyers comparing a broader front-office and reservations package; its Starter plan includes front office and reservations, housekeeping and maintenance, reporting and analytics, and admin, users, and security. dailypoint 360° is a hotel-focused CRM/CDP and loyalty platform, with pricing available by demo request.

HoteSoft Guest CRM is worth considering for a small property looking for a priced annual entry tier: Starter is $299 a year for up to 20 rooms and up to 3 users. PageCRM is a freemium alternative with a free plan. D-EDGE CRM is another paid option for buyers comparing hospitality CRM products. Experience CRM offers independently billed modules for guest journey, marketing, e-reputation, and a guest app, which may appeal to properties seeking a modular approach.

Verdict

GraceSoft Hospitality CRM is a strong fit for lodging businesses that want guest records, loyalty, marketing, and quote-to-reservation workflows connected to a property-management operation. Its clearest advantage is the breadth of guest engagement and booking tasks it brings together, especially for multi-property operators using Easy InnKeeping. Look elsewhere if a published standalone price or CRM inclusion in a lower GraceSoft tier is essential; only Platinum bundles CRM in the property-management plans.