D-EDGE CRM
D-EDGE CRM is a hospitality platform for centralising guest information, personalising communications, and organising hotel workflows.
What D-EDGE CRM is
D-EDGE CRM is a hospitality platform for centralising guest information, personalising communications, and organising hotel workflows. Guest Profile combines and deduplicates information from a PMS and other systems into updated profiles for segmentation. Guest Messaging brings email, SMS, WhatsApp, and Messenger conversations into one inbox, with campaigns triggered by guest behaviour, segments, stay dates, or loyalty level. The Guest App supports service booking, messaging, interactive maps, and digital key access from smartphones, tablets, or computers. Hotels can set loyalty tiers and rules, automate rewards, and offer members-only rates. Operational tools include the Dmbook digital logbook for shift handovers and task tracking, as well as reputation tools for managing and analysing reviews from Google, TripAdvisor, Facebook, and OTAs. API-based connections synchronise guest data with PMSs, channel managers, booking engines, and other hotel solutions. D-EDGE describes its CRM as GDPR-compliant and says it provides initial training, ongoing customer service, and Academy video tutorials. It is available on Android, iOS, web, and API. The listed starting price is €2,500; the product page also invites visitors to request a personalised demo.
Good
- Combines and deduplicates guest data from PMSs and other systems.
- Unifies four messaging channels in one inbox.
- Guest App includes service booking and digital key access.
- Loyalty tools support custom tiers and automated rewards.
- Includes a digital logbook for handovers and task tracking.
Watch out
- Listed starting price is €2,500.
- Multilingual site support is limited.
Who it suits
It is designed for independent hotels as well as multi-property groups and chains. It may suit hospitality teams seeking guest profiles, automated messaging, loyalty tools, and operational tracking.
Verdict
D-EDGE CRM connects guest profiles, messaging, loyalty, and hotel operations with API-based integrations. Its starting price is €2,500, and multilingual site support is limited.
The facts
Each one read from D-EDGE CRM's own pages, with the date it was checked.
What it does
- Campaign automation
- The CRM can automate personalised campaigns based on guest behaviour, segments, stay dates or loyalty level, including pre-stay, welcome and post-stay messages.checked 3 Oct 2026
- Communications
- Guest Messaging supports email, SMS, WhatsApp and Messenger, with automated messages at key stages of the guest journey.checked 4 Oct 2026
- Guest messaging
- Guest Messaging consolidates email, SMS, WhatsApp and Messenger conversations in one inbox and supports automated personalised campaigns.checked 3 Oct 2026
- Guest profiles
- Guest Profile combines data from multiple sources, removes duplicates, enriches records and supports guest segmentation and analytics.checked 4 Oct 2026
- Integrations
- The CRM uses API-based connectivity to synchronise guest data with major PMSs, Channel Managers, Booking Engines and other hotel solutions.checked 4 Oct 2026
- Intended customers
- The CRM is presented for independent properties as well as multi-site hotel groups and chains.checked 4 Oct 2026
- Loyalty
- The loyalty programme supports configurable tiers, rewards, benefits, digital membership cards, automatic points tracking and integration with the D-EDGE Booking Engine.checked 4 Oct 2026
- Open APIs
- Guest Profile's open APIs allow data to be collected from or pushed to external services, including proprietary systems.checked 3 Oct 2026
- Operational tools
- The included Dmbook digital logbook centralises information, shift handovers and task tracking for hotel teams.checked 4 Oct 2026
- Pricing
- The product page invites prospective customers to request a personalised demo and does not state a price.checked 4 Oct 2026
- Privacy
- D-EDGE states that the CRM is GDPR-compliant and supports guest consent management and protection of personal data.checked 4 Oct 2026
- Purpose
- D-EDGE CRM is designed for hospitality businesses to centralise guest data, automate personalised communications and simplify hotel operations.checked 4 Oct 2026
- Reputation management
- D-EDGE’s online reputation tools collect, manage and analyse reviews from Google, TripAdvisor, Facebook and OTAs.checked 4 Oct 2026
- Support and training
- D-EDGE says initial staff training is provided, with ongoing customer service and Academy video tutorials for each product.checked 4 Oct 2026
The company
- Company background
- D-EDGE says it was created through the merger of Availpro and Fastbooking.checked 4 Oct 2026
- Headquarters
- Paris, Francechecked 28 Sep 2026
Where it runs
- Guest app
- The branded mobile and web guest app offers service ordering, messaging, mobile key, express checkout and an interactive map.checked 4 Oct 2026
Getting started
- Open the D-EDGE CRM product website
- Request a personalised demo
- Select Android, iOS, web or API access for your operation
- Connect PMS, channel manager, booking engine or other hotel systems through APIs
- Use the initial training and Academy video tutorials
Limits worth knowing
The listed starting price is €2,500, and the product page directs visitors to request a personalised demo. Multilingual site support is limited.
Questions
What platforms does D-EDGE CRM support?
It is available on Android, iOS, web and API.
What hotel systems can it integrate with?
API-based connections support major PMSs, channel managers, booking engines and other hotel solutions.
Does it include loyalty and reservation tools?
Yes. The facts list loyalty programmes, reservation synchronisation and a built-in booking engine.
How is D-EDGE CRM priced?
The listed pricing model is paid, with a starting figure of €2,500; the product page invites a personalised demo.
What support is provided?
D-EDGE says it provides initial training, ongoing customer service and Academy video tutorials.
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