GuestMaker
GuestMaker is a web-based hotel CRM with tools for managing guest relationships and hotel marketing.
What GuestMaker is
GuestMaker is a web-based hotel CRM with tools for managing guest relationships and hotel marketing. It syncs reservations and supports guest messaging, loyalty programs, marketing automation, and guest segmentation. These features cover both communication with guests and the organization of marketing activity around guest groups. GuestMaker is paid, and its pricing is available on request rather than listed as a set amount. The product is associated with Hotelinking; the company was founded in 2016 and is headquartered in Palma, Balearic Islands, Spain. Hotels considering GuestMaker can assess whether its reservation synchronization, messaging, loyalty, automation, and segmentation tools match the guest and marketing workflows they need. Its listed platform is web, so the known access option is a browser-based service.
Good
- Syncs reservations
- Includes guest messaging
- Supports loyalty programs
- Offers marketing automation and segmentation
Watch out
- Paid service
- Pricing available on request
Who it suits
GuestMaker suits hotels looking for a web CRM that combines reservation syncing with guest communications and marketing functions. Its segmentation and loyalty tools may suit teams organizing guest outreach.
Verdict
GuestMaker brings reservation sync, guest messaging, and marketing tools together in a web-based hotel CRM. Pricing is provided on request.
The facts
Each one read from GuestMaker's own pages, with the date it was checked.
What it does
- API
- GuestMaker provides an open REST API and webhooks for connecting systems and accessing guest, booking and reservation data.checked 8 Oct 2026
- Audience
- GuestMaker is designed for hotel groups and supports multiple hotels and brands.checked 8 Oct 2026
- Automation
- The CRM offers event-triggered workflows and a visual flow editor that the product page says is included in every plan.checked 8 Oct 2026
- Availability
- The SLA states a target monthly uptime of 99.8% for paid cloud services, with listed exclusions including third-party integration failures.checked 8 Oct 2026
- Data verification
- The product says it automatically validates imported email addresses before they enter the CRM and reports a 99% deliverability rate and bounce rate below 0.5%.checked 8 Oct 2026
- Email marketing
- Its email tools include a drag-and-drop or HTML builder, AI assistance, audience segmentation and campaign performance reports.checked 8 Oct 2026
- Guest journey
- It supports pre-stay, in-stay and post-stay campaigns, including booking confirmations, upsells, guest messages, review requests and win-back campaigns.checked 8 Oct 2026
- Guest profiles
- Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review and loyalty data, with email verification and duplicate resolution.checked 8 Oct 2026
- Integrations
- The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate.checked 8 Oct 2026
- Intended customers
- Hotelinking describes its platform as designed for hotel groups and says it has grown alongside hotels and hotel chains since 2016.checked 8 Oct 2026
- Limits and pricing basis
- The page says multi-property plans support unlimited hotels, brands, users and contacts, with pricing based on email volume; it does not list a price.checked 8 Oct 2026
- Pricing terms
- The terms state subscriptions renew annually, with annual access fees billed in advance and payable in monthly installments unless otherwise agreed; they also mention a one-time setup fee per location.checked 8 Oct 2026
- Privacy
- Hotelinking says it processes guest data for hotel customers as a data processor and stores platform data in AWS in Ireland within the EEA by default.checked 8 Oct 2026
- Privacy roles
- For GuestMaker guest data, the hotel group is the data controller and Hotelinking acts as data processor under the hotel’s documented instructions.checked 8 Oct 2026
- Product
- GuestMaker is a multichannel hotel CRM that unifies guest data and automates communication before, during and after a stay.checked 8 Oct 2026
- Security
- Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest.checked 8 Oct 2026
- Segmentation
- Users can create unlimited segments with AND/OR filters using guest, booking, behavioral and revenue data.checked 8 Oct 2026
- Support
- Hotelinking provides technical support 365 days a year through support tickets, phone and a help center; customer service hours are listed as Monday to Thursday 9 AM–5 PM and Friday 9 AM–2 PM.checked 8 Oct 2026
The company
- Company
- Hotelinking says it has more than 10 years of industry experience and has grown alongside hotels and hotel chains since 2016.checked 8 Oct 2026
- Founded
- 2016checked 23 Sep 2026
- Headquarters
- Palma, Balearic Islands, Spainchecked 23 Sep 2026
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