Cobalt
Cobalt is a paid, AI-native messaging platform for iMessage, SMS, MMS, and RCS.
What Cobalt is
Cobalt is a paid, AI-native messaging platform for iMessage, SMS, MMS, and RCS. Campaigns target lists or segments, while automated flows respond to store events and branch by phone type. Cobalt AI handles routine inbound questions in a brand voice and can hand conversations to a team. Customizable popups and web forms support list growth, with AI segmentation based on traffic source, browsing history, and past orders. Integrations include Shopify, Recharge, Klaviyo, Mailchimp, HubSpot, Gorgias, Zendesk, Triple Whale, Yotpo, Zapier, and Slack; Salesforce is marked coming soon. A documented REST API and webhooks support custom integrations and real-time events. Cobalt says consent, opt-outs, and quiet hours are built in. Incoming messages are free, failed messages are not billed, and SMS or MMS carrier fees pass through at cost. Support includes live chat, email, Slack, phone, onboarding, and migration assistance.
Good
- Supports iMessage, SMS, MMS, and RCS
- AI answers routine inbound questions
- Workflow builder branches by phone type
- REST API and webhooks
- Incoming messages are free
Watch out
- Carrier fees pass through at cost
- Salesforce integration is coming soon
Who it suits
Cobalt suits ecommerce, service, appointment, and support businesses, plus agencies and enterprise teams. It is intended for organizations using conversational campaigns and automated messaging flows.
Verdict
Cobalt combines multichannel messaging, AI responses, campaign automation, and ecommerce-oriented integrations. Its paid plans add capabilities progressively, while carrier charges and the pending Salesforce connection should shape planning.
Plans and prices
From Cobalt's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | $199 a month | iMessage $0.015/message · SMS $0.007/message · MMS $0.028/message · dedicated toll-free or 10DLC and iMessage numbers · $199/mo |
| Pro | $499 a month | iMessage $0.013/message · SMS $0.006/message · MMS $0.024/message · adds A/B popup testing, advanced analytics, AI conversation skills, API access and a Customer Success Manager · $499/mo |
| Enterprise | $999 a month | iMessage $0.010/message · SMS $0.004/message · MMS $0.020/message · adds short code and RCS availability, data warehouse sync, priority support and dedicated Slack channel · $999/mo |
The facts
Each one read from Cobalt's own pages, with the date it was checked.
What it does
- AI conversations
- Cobalt AI answers routine inbound questions in a brand voice and can hand conversations to the team.checked 4 Oct 2026
- API
- Cobalt offers a documented REST API and webhooks for custom integrations and real-time event data.checked 4 Oct 2026
- Audience
- Cobalt says it serves ecommerce, service, appointment and support businesses, as well as agencies and enterprise teams.checked 4 Oct 2026
- Campaigns and flows
- Campaigns can target lists or segments, and automated flows can trigger on store events and branch by phone type.checked 4 Oct 2026
- Compliance
- The company says consent, opt-outs and quiet hours are built into the product.checked 4 Oct 2026
- Integration limit
- Salesforce is marked “Coming soon,” with native two-way sync described as on the way.checked 4 Oct 2026
- Integrations
- Listed integrations include Shopify, Recharge, Klaviyo, Mailchimp, HubSpot, Gorgias, Zendesk, Triple Whale, Yotpo, Zapier and Slack.checked 4 Oct 2026
- List growth
- The platform provides customizable popups and web forms, with AI segmentation using traffic source, browsing history and past orders.checked 4 Oct 2026
- Product
- Cobalt is an AI-native messaging platform for iMessage, SMS, MMS and RCS.checked 4 Oct 2026
- Support
- Cobalt lists live chat, email, Slack and phone support, plus one-to-one onboarding and migration assistance.checked 4 Oct 2026
Money
- Billing
- Cobalt says incoming messages are free and failed messages are not billed; carrier fees for SMS and MMS pass through at cost.checked 4 Oct 2026
The company
- Company location
- Cobalt says it is based in Orlando, Florida, with a distributed team across five other countries.checked 4 Oct 2026
- Headquarters
- Orlando, Florida, United Stateschecked 28 Sep 2026
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