ASAPP Interaction Intelligence
ASAPP Interaction Intelligence creates a customer record that brings together intent, conversation, and context over time.
What ASAPP Interaction Intelligence is
ASAPP Interaction Intelligence creates a customer record that brings together intent, conversation, and context over time. Its Insights Agent accepts plain-language questions and returns findings backed by customer quotes for teams to act on. A governed data model links intents with steps, systems involved, outcomes, approvals, and timestamps. The product can preload context from a CRM or another key system into a live conversation. Its analytics examine repeat interactions, drop-offs, and long calls, then recommend fixes and automations with measured impact. Teams can trigger follow-ups or preventive outreach when an intent remains unresolved or a system failure occurs. ASAPP CXP supports voice through SIP and PSTN call transfer, plus chat and web messaging; it connects to contact center, CRM, ERP, ticketing, and data platforms through APIs, a Web SDK, MCP/A2A, and prebuilt connectors. Human-in-the-Loop workflows let people observe, approve, or override AI responses. ASAPP lists MFA and SSO, intrusion monitoring, vulnerability management, third-party penetration tests, zero data retention, and PII redaction before storage. Pricing is on request; the site offers a demo and product tour.
Good
- Insights Agent returns findings supported by customer quotes.
- Analyzes repeat interactions, drop-offs, and long calls.
- Supports voice, chat, and web messaging.
- Human workflows can approve or override AI responses.
Watch out
- Pricing is available on request.
- Product is presented for enterprise customer experience operations.
Who it suits
ASAPP presents the product for enterprise customer experience operations and large contact centers. It may suit teams seeking interaction analytics, governed workflows, and customer context across supported channels.
Verdict
Interaction Intelligence brings customer context, analytics, and governed workflows together for contact center operations. Teams should request a demo and clarify pricing and fit for their systems.
The facts
Each one read from ASAPP Interaction Intelligence's own pages, with the date it was checked.
What it does
- Availability and pricing
- The product site offers a demo and product tour; the pages reviewed do not state a price or trial duration.checked 10 Oct 2026
- Channels
- The integrations page lists voice via SIP or PSTN call transfer, plus chat through messaging and web.checked 10 Oct 2026
- Channels and systems
- ASAPP CXP supports voice via SIP and PSTN call transfer, chat and web messaging, and connects to CCaaS, CRM, ERP, ticketing, and data platforms.checked 4 Oct 2026
- Compliance
- ASAPP’s Trust Center lists SOC 2 Type 2, PCI DSS v4.0.1, and HITRUST, and says it aligns with GDPR and CCPA.checked 4 Oct 2026
- Context and memory
- The product preloads relevant customer context from a CRM or other key system into a live conversation.checked 4 Oct 2026
- Context injection
- The product preloads relevant customer context from a CRM or another key system into a live conversation.checked 10 Oct 2026
- Data handling
- ASAPP says customer data is used only to provide the service and is not used to train models for other companies.checked 10 Oct 2026
- Data use
- ASAPP states customer data is used only to provide that customer’s service and is never used to train models for other companies.checked 4 Oct 2026
- Governance
- Its policy layer supports approvals for risky steps, lineage, and safe data use across teams and channels.checked 10 Oct 2026
- Human oversight
- The Human-in-the-Loop Agent workflow lets humans observe, approve, or override AI responses during interactions.checked 10 Oct 2026
- Insights Agent
- Operators can ask questions in plain language and receive findings backed by customer quotes.checked 10 Oct 2026
- Integration methods
- Integration options include APIs, Web SDK, MCP/A2A, and prebuilt connectors.checked 4 Oct 2026
- Integration options
- ASAPP CXP lists APIs, Web SDK, MCP/A2A, and prebuilt connectors, and says it works with existing systems and APIs.checked 10 Oct 2026
- Intended customers
- ASAPP describes serving large, demanding contact centers and presents CXP for enterprise customer experience operations.checked 4 Oct 2026
- Pricing and access
- The product page offers a demo and product tour; it does not state a price or trial terms.checked 4 Oct 2026
- Proactive orchestration
- It can trigger follow-ups and preventive outreach based on unresolved intents or system failures.checked 10 Oct 2026
- Proactive outreach
- The product can trigger follow-ups and preventive outreach based on unresolved intents or system failures.checked 4 Oct 2026
- Product purpose
- Interaction Intelligence creates a single, lifelong customer record with information from intent, conversations, and context.checked 10 Oct 2026
- Root cause analytics
- It analyzes causes of repeat interactions, drop-offs, and long calls, and recommends fixes and automations with measured impact.checked 4 Oct 2026
- Root-cause analytics
- It identifies drivers of repeat interactions, drop-offs, and long calls, and recommends fixes and automations with measured impact.checked 10 Oct 2026
- Security certifications
- ASAPP's Trust Center states it maintains SOC 2 Type II and PCI DSS certifications and aligns with GDPR and CCPA.checked 10 Oct 2026
The company
- Company and founding
- ASAPP's company page says Gustavo Sapoznik founded the company in June 2015 to build AI for customer service.checked 10 Oct 2026
- Founded
- 2015checked 28 Sep 2026
- Headquarters
- New York, New York, USAchecked 28 Sep 2026
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