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Qualtrics vs Thematic

Qualtrics logo

Qualtrics

7.3#1 in brand tracking softwareFrom $420 a month
Free planAPI
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Thematic

6.1#10 in customer interaction analytics softwareFrom $25,000 a year
WebAPI
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What both publish

FactQualtricsThematic
Founded20022017

Qualtrics plans

  • Qualtrics Surveys FreeFree
  • Strategic Research$420 a month
  • Strategic Research CustomPriced on request

Thematic plans

  • Foundation$25,000 a year
  • EnterprisePriced on request

Pick Qualtrics if…

Individuals starting structured survey research; Teams needing shared surveys and larger response volumes; Organizations running sensitive research programs

Pick Thematic if…

Thematic suits enterprise CX teams consolidating feedback from multiple channels and routing insights to teams. Its stated data fit is at least 2,000 rows of verbatims.

Charts they share