HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitHubSpot Marketing Hub vs Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement
7.3#35 in marketing automation softwareFrom $2,000 a monthWebAPI
VisitWhat both publish
| Fact | HubSpot Marketing Hub | Salesforce Marketing Cloud Engagement |
|---|---|---|
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2006 | 1999 |
| Free plan | Yes | No |
| Headquarters | Boston, MA, USA | San Francisco, California, United States |
| Included contacts | 1000 | 15000 |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | Marketing Cloud Connect links Engagement with Salesforce Sales or Service Cloud, including the ability to send tracking data to those clouds. |
| Lead capture forms | Yes | Yes |
| Lead scoring | Yes | Yes |
| Plan limits | The pricing page lists 1,000 marketing contacts for Starter, 2,000 for Professional, and 10,000 for Enterprise. | The listed Pro+, Corporate+, and Enterprise+ plans have different email-message and contact allowances, and mobile-app-message allowances are listed for Corporate+ and Enterprise+. |
| Purpose | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. | Marketing Cloud Engagement is an enterprise-grade platform for email, SMS, push notifications, and cross-channel journey orchestration. |
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Salesforce Marketing Cloud Engagement plans
- Pro+$2,000 a month
- Corporate+$5,500 a month
- Enterprise+$30,000 a month
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access
Pick Salesforce Marketing Cloud Engagement if…
It suits organisations seeking email and mobile campaign automation, customer journeys, lead tools, and API or Salesforce cloud connections.