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Whale

Whale is an AI-powered SOP and training platform for documenting procedures, organizing company knowledge, and training employees.

Place
#2 of 44
Score
8.1
Whale's website

What Whale is

Whale is an AI-powered SOP and training platform for documenting procedures, organizing company knowledge, and training employees. Its Step Recorder captures clicks, video, annotated screenshots, and written step-by-step guides. Alice can draft SOPs from prompts or from imported Word documents, PDFs, PowerPoints, and uploaded videos. Training Flows arrange playbooks, videos, and quizzes into learning sequences; they can be assigned by role or group, with completion tracking. Employees can reach documented knowledge through a browser extension, mobile access, QR code sharing, or AI chat. Listed integrations include Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR. Whale MCP works with Claude, OpenAI, Gemini, and other MCP-compatible tools, and is available on every plan at no extra cost. Whale states that it is SOC 2 compliant, GDPR compliant, and HIPAA ready, and that customer data is encrypted at rest and in transit. The free plan has 10 members, one creator, 20 Playbook items, and 20 AI credits. Scale costs $249/mo (annual); Advance is $499 a month billed yearly. Whale serves industries including financial services, manufacturing, retail, construction, and IT services.

Good

  • Step Recorder captures clicks, video, screenshots, and written guides.
  • Alice drafts SOPs from prompts and imported materials.
  • Training Flows track completion by role or group.
  • MCP access is included on every plan at no extra cost.
  • Customer data is encrypted at rest and in transit.

Watch out

  • The free plan is limited to 10 members and one creator.
  • The free plan includes 20 Playbook items and 20 AI credits.

Who it suits

Whale suits teams that need to document procedures, organize company knowledge, and train employees with assigned learning flows. It is relevant to organizations in industries including manufacturing, retail, financial services, construction, and IT services.

Verdict

Pick Whale if your team wants to capture procedures, build training flows, and provide employees with multiple ways to find documented answers. The free plan has member, creator, Playbook item, and AI credit limits; larger teams can consider paid plans, which start at $249/mo billed annually.

Plans and prices

From Whale's own pricing page, checked 15 Oct 2026.

All about pricing
PlanPriceWhat it gives you
FreeFree1 creator · up to 10 members · 20 one-time AI credits · 20 playbook items · forever
Scale$249 a month3 creators · extra creators $29/month yearly or $39/month monthly · unlimited documentation · 50 AI credits per creator/month · billed yearly (Save 37%)
Advance$499 a month5 creators · extra creators $39/month yearly or $49/month monthly · 100 AI credits per creator/month · enforced SSO · granular permissions · billed yearly (Save 37%)
EnterprisePriced on requestunlimited members · approval flows · automatic redaction · SCIM and HRIS integrations · API access · white-glove services · custom billed yearly

The facts

Each one read from Whale's own pages, with the date it was checked.

What it does

AI data use
Whale says customer content, prompts, documents and outputs are not used to train its or third-party models.checked 15 Oct 2026
AI documentation
Alice can draft SOPs from prompts, imported Word files, PDFs, PowerPoints, or uploaded videos.checked 3 Oct 2026
AI process capture
The product turns screen recordings, videos and imported documents into structured SOPs.checked 15 Oct 2026
Alice assistant
Alice answers questions from workspace documentation and can create SOPs, quizzes and checklists.checked 15 Oct 2026
API access
Custom API integrations are listed as an Enterprise feature.checked 15 Oct 2026
Documentation
The Help Center lists 26 documenting articles, 17 sharing articles, 4 training articles, 20 managing articles and 9 product-update articles.checked 15 Oct 2026
Encryption
Sensitive data is encrypted at rest with AES-256 and in transit with TLS 1.2 or higher.checked 15 Oct 2026
Funding
Peak Capital reported on March 15, 2021 that Whale raised €1 million from Volta Ventures, Peak Capital and its founders.checked 15 Oct 2026
Google Play listing
The Android listing shows 5K+ downloads, encryption in transit and a user data-deletion request option.checked 15 Oct 2026
Hosting regions
Customers can choose data hosting in the United States or Europe.checked 15 Oct 2026
Integrations
Listed integrations include Slack, Salesforce, HubSpot, Microsoft tools, Google Drive, OneDrive, BambooHR, ADP, Asana, monday.com, Zapier and Zoho.checked 15 Oct 2026
Knowledge access
Whale supports browser extension and mobile access, QR code sharing, and AI chat for finding answers from documented knowledge.checked 3 Oct 2026
Limit: AI credit pricing
A Capterra reviewer reported exhausting the monthly AI-token allocation within a week and being refused a requested refund.checked 15 Oct 2026
Limit: customization
G2 reviewers repeatedly mention formatting, text-customization and information-organization limits.checked 15 Oct 2026
Limit: setup
A G2 reviewer says configuring boards and review intervals can require extra clicks and feel slow initially.checked 15 Oct 2026
Limit: Trustpilot complaints
Trustpilot complaints include slow live-chat responses, quickly depleted credits, unclear credit purchasing and difficulty unsubscribing from emails.checked 15 Oct 2026
MCP
Whale provides a remote MCP server usable with Claude, OpenAI, Gemini and other MCP clients; OAuth and Whale permissions govern access.checked 15 Oct 2026

Where it runs

Browser extension
The CoPilot browser extension surfaces relevant guides inside the applications where employees work.checked 15 Oct 2026
Limit: GetApp workflow score
GetApp user ratings shown for workflow management, document storage and employee onboarding are each 1.0 out of 5.checked 15 Oct 2026

The company

Company founding
LinkedIn lists Whale as founded in 2020.checked 15 Oct 2026
Company headquarters
LinkedIn lists headquarters in Ghent, Flemish Region, Belgium.checked 15 Oct 2026
Company legal name
The official site identifies the maker as Whale BV, Belgian registration BE 0698.913.308.checked 15 Oct 2026
Company size
LinkedIn lists Whale in the 11–50 employee range.checked 15 Oct 2026
Headquarters
Ghent, Belgiumchecked 28 Sep 2026
The full review of Whale

Overview

Whale combines procedure documentation, employee training, and access to workplace knowledge in one platform. It is best suited to organizations that want to turn processes into assigned, trackable learning rather than simply store documents. Its breadth is a strength, but the free plan is tightly capped and the paid plans are priced for teams prepared to invest in a dedicated system.

Whale serves industries including financial services, manufacturing, retail, construction, and IT services. It states that it is SOC 2 and GDPR compliant and HIPAA ready, with customer data encrypted at rest and in transit. Its customer success team offers coaching and help migrating existing documentation, a useful consideration for teams moving an established library.

For related categories, see our Standard Operating Procedure Software and Employee Onboarding Software lists.

Key features

Capture processes and draft SOPs

The Step Recorder captures clicks, video, annotated screenshots, and written instructions. That range gives process owners options for documenting both visual tasks and steps that need explicit explanation. Alice can draft SOPs from prompts or from Word files, PDFs, PowerPoints, and uploaded videos. This helps teams turn existing material into a starting point for documentation, though the result still needs to fit the organization’s procedures.

Turn documentation into training

Training Flows combine playbooks, videos, and quizzes, with assignments by role or group and completion tracking. This makes Whale more than a procedure repository: managers can structure learning and monitor whether employees finish it. Workflow automation and progress reporting support those operational needs, though the supplied plan details do not identify specific automation or reporting quotas.

Give employees several ways to find answers

Employees can reach knowledge through a browser extension, mobile access, QR code sharing, or AI chat grounded in documented knowledge. That flexibility can help teams make guidance available in different work contexts. Whale also lists integrations including Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR. Whale MCP works with Claude, OpenAI, Gemini, and other MCP-compatible tools on every plan at no extra cost.

Pricing

Whale has a free plan and paid plans billed annually at the stated monthly rates. Scale and Advance are both marked as saving 37% with yearly billing; the listed prices are therefore tied to an annual commitment, not month-to-month billing.

PlanPrice and termsWhat it includes
Freefree10 members, 1 creator, 20 Playbook items, and 20 AI credits
Scale$249 a month, billed yearly3 creators, unlimited documentation, and Whale MCP access; additional creators cost $29/month
Advance$499 a month, billed yearly5 creators, video editor, AI voiceovers, SSO, granular permissions, and e-signatures; additional creators cost $39/month
EnterpriseCustom pricing; yearly billing onlyUnlimited members, approval flows, SCIM, HRIS integrations, API access, and white-glove professional services

Free is a practical way to start a small library, but its 10-member, single-creator, 20-item, and 20-credit caps make it a limited option for broader rollouts. Scale removes the documentation ceiling and adds creators, but its annual price and per-creator charge mean expanding the authoring team adds cost. Advance is the relevant step up for teams that need video editing, voiceovers, SSO, finer permissions, or e-signatures. Enterprise is aimed at organizations needing unlimited membership and administrative capabilities such as SCIM and approval flows; its price is custom.

Platforms

Whale supports Android, iOS, web, browser extension, and API access. Mobile availability and the extension complement its QR sharing and chat-based knowledge access, while API access can matter to organizations building integrations.

Who it's for

Whale fits teams that need to document repeatable work, train employees against that documentation, and track completion in a shared system. It is particularly relevant when processes already exist across files or videos that could seed SOP drafts, or when employees need multiple routes to workplace answers. A small team can begin on Free; teams needing more creators, documentation capacity, or advanced administration should compare the annual paid tiers against their rollout needs.

It is less compelling for a team seeking only a lightweight place to keep a small number of procedures: the free caps may be restrictive, while the paid entry point is $249 a month billed yearly.

Pros and cons

  • Pro: Process capture and AI drafting accept several source types, giving teams multiple starting points for SOP creation.
  • Pro: Training Flows add role- or group-based assignments and completion tracking to documentation.
  • Pro: Employees can access answers through mobile, extension, QR codes, and AI chat, while MCP access is included on every plan.
  • Con: Free is constrained to 10 members, 1 creator, 20 Playbook items, and 20 AI credits, limiting its usefulness as adoption grows.
  • Con: Scale and Advance require yearly billing at their listed rates, and additional creators carry monthly charges.
  • Con: The more advanced capabilities, including SSO, e-signatures, and SCIM, are reserved for higher tiers.

Alternatives

For onboarding-focused workflows, compare Boardon, HollyHR, 50skills Offboarding, BoardFlow, ChiefOnboarding, Newployee, and Open Onboarding. Boardon is a freemium web and API onboarding option with a free plan; HollyHR offers a free plan for up to 10 active employees and a paid Standard plan; 50skills Offboarding has a free two-week trial and a paid Business plan; BoardFlow offers a freemium browser-extension and web option, with a Pro plan that includes 3 teams and 50 guide recordings total; ChiefOnboarding is a freemium option available on web, API, and self-hosted deployments; Newployee has a free plan with one active onboarding journey per month; and Open Onboarding offers a free plan with five completions and one active onboarding.

Boilerplate is another paid alternative available on Android, iOS, web, and API.

For category-wide comparisons, see our Employee Onboarding Software, Standard Operating Procedure Software, SOP Software, and Internal Knowledge Base Software lists.

Verdict

Choose Whale if your organization wants one system to capture procedures, turn existing material into SOP drafts, and connect documented knowledge to assigned training. Its combination of creation, delivery, and tracking is the clearest reason to choose it. Look elsewhere if your team needs only a small documentation library or cannot justify annual pricing from $249 a month; the free tier’s strict creator, item, and credit limits leave limited room to grow.

Getting started

  1. Visit https://usewhale.io/.
  2. Choose the free plan or a paid plan; Scale is $249/mo billed annually.
  3. Add up to 10 members and one creator on the free plan.
  4. Capture a process with Step Recorder or draft an SOP with Alice.
  5. Organize playbooks, videos, and quizzes into Training Flows and assign them by role or group.
  6. Use browser extension or mobile access, QR code sharing, or AI chat to reach documented knowledge.

Limits worth knowing

The free plan includes 10 members, one creator, 20 Playbook items, and 20 AI credits. Scale includes three creators; Advance includes five creators. Scale costs $249/mo billed annually, while Advance costs $499 a month billed yearly.

Questions

Does Whale have a free plan?

Yes. The Free plan costs nothing and includes 10 members, one creator, 20 Playbook items, and 20 AI credits.

Which platforms does Whale support?

Whale lists Android, iOS, web, API, and extension platforms.

What integrations are listed?

The integrations page lists Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR.

Does Whale include MCP access?

Whale MCP works with Claude, OpenAI, Gemini, and other MCP-compatible tools. It is available on every plan at no extra cost.

What does Whale state about security?

Whale states that it is SOC 2 compliant, GDPR compliant, and HIPAA ready, with customer data encrypted at rest and in transit.

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