Userflow
Userflow provides in-app experiences for onboarding, activation, self-serve support and ongoing engagement.
What Userflow is
Userflow provides in-app experiences for onboarding, activation, self-serve support and ongoing engagement. Teams can create flows, tours, checklists, tooltips, banners and announcements, with unlimited experiences on every plan. FlowAI can generate editable experiences, rephrase text and translate it. The Adoption Agent answers users’ questions in-app and can guide them through a flow; Studio includes 500 AI credits per month. Product Adoption Insights offers charts, funnels and dashboards for tracking engagement and completion. Teams can build flows without engineering help, but publishing requires installing Userflow’s JavaScript snippet. A REST API and MCP access support querying product data and managing flows and segments, with API request limits tied to the plan. Userflow lists integrations including Salesforce, Segment, Mixpanel, Slack, HubSpot, Intercom and Zapier. Essentials costs $240 a month, billed 2,880 USD annually; Studio costs $400 a month, billed 4,800 USD annually. Both include 1,000 monthly active users. There is no free plan, but Essentials or Studio has a 14-day trial without a credit card.
Good
- Unlimited in-app experiences on every plan.
- FlowAI can generate, rephrase and translate experiences.
- Adoption Insights includes charts, funnels and dashboards.
- Flows can be built without engineering help.
- 14-day trial requires no credit card.
Watch out
- No free plan.
- Publishing requires installing a JavaScript snippet.
- Essentials and Studio include 1,000 MAUs.
- API request limits vary by plan.
Who it suits
Userflow describes its audience as B2B product-led SaaS teams in Product, Growth, Customer Success and Marketing. It says the product works best for self-serve web products.
Verdict
Userflow combines in-app guidance with analytics and AI-assisted authoring. Consider the JavaScript installation requirement, included MAUs and annual billing when evaluating its paid plans.
Plans and prices
From Userflow's own pricing page, checked 23 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Adoption Studio | Priced on request | 1,000 monthly active users included · 3 environments · Unlimited seats |
| Adoption Studio (annual billing) | Priced on request | 1,000 monthly active users included · 3 environments · Unlimited seats |
| Adoption Agent add-on | Priced on request | 500 AI credits per month |
| Adoption Agent add-on (annual billing) | Priced on request | 500 AI credits per month |
| Essentials | $240 a month | 1,000 MAUs · unlimited team members · unlimited experiences · Userflow MCP · Zapier & Slack integrations · 2 environments · $2,880 total billed annually · save $720/yr |
| Studio | $400 a month | 1,000 MAUs · unlimited team members · 500 AI credits/mo · all integrations · custom CSS · custom event trackers · 3 environments · $4,800 total billed annually · save $1,200/yr |
| Enterprise | Priced on request | Custom MAUs and AI credits · custom products and environments · security review and custom contract · priority support and SLA · Billed annually |
The facts
Each one read from Userflow's own pages, with the date it was checked.
What it does
- Adoption Agent
- The Adoption Agent answers users’ questions in-app and can guide them through a flow; Studio includes 500 AI credits per month.checked 9 Oct 2026
- Analytics
- Product Adoption Insights provides charts, funnels, and dashboards to track in-app experience engagement and completion.checked 9 Oct 2026
- API and MCP
- Userflow offers a REST API and MCP access for querying product data and managing flows and segments; the pricing page lists plan-specific API request limits.checked 9 Oct 2026
- Audience
- Userflow describes its audience as B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing, and says it works best for self-serve web products.checked 9 Oct 2026
- Data handling
- Userflow says user data is not shared with external providers and that browser-side element and text-input checks remain in the browser.checked 9 Oct 2026
- Experience types
- Its core experiences include flows and tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan.checked 9 Oct 2026
- FlowAI
- FlowAI includes a builder that generates editable flows, rephrasing, and translation for in-app experiences.checked 9 Oct 2026
- Implementation
- Users can build flows without engineering help, but publishing them to users requires installing the Userflow JavaScript snippet.checked 9 Oct 2026
- Integrations
- The integrations page lists Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier.checked 9 Oct 2026
- Product adoption
- Userflow provides in-app experiences for onboarding, activation, self-serve support, and ongoing engagement.checked 9 Oct 2026
- Security
- Userflow says it meets SOC 2 Type II, ISO 27001, and GDPR standards and hosts encrypted data on Google Cloud Platform.checked 9 Oct 2026
- Support
- Plans include live chat and email support; Studio includes priority support and Quickstart Onboarding, while Enterprise adds a support SLA.checked 9 Oct 2026
- Usage limits
- Essentials and Studio include 1,000 MAUs, with extra MAUs sold in blocks of 1,000 starting at $40 per month and dropping to $10 at scale.checked 9 Oct 2026
The company
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- San Francisco, California, USAchecked 28 Sep 2026
Money
- Trial
- Essentials or Studio can be tried free for 14 days without a credit card.checked 9 Oct 2026
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