Chameleon
Chameleon helps software teams shape in-app experiences around products, users, and their journeys.
What Chameleon is
Chameleon helps software teams shape in-app experiences around products, users, and their journeys. It identifies friction, creates personalized guidance, and monitors outcomes through product tours, embeddables, microsurveys, checklists, tooltips, and modals. A no-code builder supports these experiences, while A/B testing and sampling can use control groups or multivariate tests. The platform lists AI agents named Copilot, Ranger, Compass (beta), and Prism (beta); Compass and Prism use AI credits. More than 30 integrations include HubSpot, Mixpanel, Salesforce, Slack, Zapier, and Linear. Pro, Growth, and Enterprise include integrations, webhooks and APIs, and an MCP server. Pricing scales by monthly tracked users, defined as uniquely identified profiles sent during the previous 30 days. Enterprise pricing is custom.
Good
- Creates tours, checklists, tooltips, modals, and surveys
- Includes A/B testing and multivariate experimentation
- Lists more than 30 integrations
- Offers a 14-day Enterprise-level trial without credit card
- Provides no-code experience building
Watch out
- No free plan
- Pricing scales with monthly tracked users
- Compass and Prism require AI credits
- Enterprise pricing is custom
Who it suits
Chameleon suits teams that want to guide users inside web products and measure experience outcomes. It is relevant to organizations needing no-code experiences, experimentation, integrations, and usage-based plans.
Verdict
Chameleon combines in-app guidance, experimentation, integrations, and usage-based pricing for product teams. Its trial allows evaluation before committing, while plan costs depend on tracked-user volume.
Plans and prices
From Chameleon's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Startup | $279 a month | starts at 2,000 MTUs · 10 live Experiences · customization and targeting · email support |
| Startup plan | $279 a month | 10 live Chameleon Experiences · Customization and targeting · Email support · Starts at $279 for 2,000 MTUs |
| Pro | $750 a month | up to 20 live Experiences · 10,000 AI credits · Copilot · themes and custom CSS · A/B testing and Goals · 5 languages · from $750/mo for 5k MTUs |
| Growth | $1,250 a month | unlimited live Experiences · Ranger agent and Governance suite · AI Interactive Demos and HelpBar · dedicated Customer Success and onboarding · from $1,250/mo for 5k MTUs, billed annually |
| Enterprise | Priced on request | everything in Growth · Roles & Permissions · unlimited localization · account-switching · custom contracts and procurement cycles · Custom |
The facts
Each one read from Chameleon's own pages, with the date it was checked.
What it does
- AI agents
- The product pages describe Copilot, Ranger, Compass and Prism as agents for building, governance, product understanding and personalization.checked 15 Oct 2026
- AI Copilot
- Copilot can create, modify, analyze and optimize in-app Experiences using account context and conversational requests.checked 15 Oct 2026
- Analytics
- The platform reports Experience performance, completion, funnels, retention and engagement metrics.checked 15 Oct 2026
- API
- The API consists of JavaScript, REST and webhook interfaces for sending and retrieving data, managing Experiences and creating integrations.checked 15 Oct 2026
- Checklists and launchers
- Launchers can act as onboarding checklists, menus or help-center style resource widgets inside a product.checked 15 Oct 2026
- Chrome extension
- The Chameleon Builder extension lets teams build and preview Experiences without coding and has about 7,000 users listed in the Chrome Web Store.checked 15 Oct 2026
- Current status
- Chameleon's status page currently reports all listed systems operational, including the Dashboard, Builder, APIs and JavaScript CDN.checked 15 Oct 2026
- Custom JavaScript
- Custom JavaScript can send data, trigger Experiences, track events and run custom actions from buttons or Launcher items.checked 15 Oct 2026
- Data protection
- Chameleon says its data is stored in USA-based databases encrypted at rest with AES-256, and its subprocessors are GDPR compliant and reviewed annually.checked 5 Oct 2026
- Documentation depth
- TrustRadius reviewers praised easy Segment setup and fast support but described the documentation as fairly light for deeper technical work.checked 15 Oct 2026
- Experimentation
- Chameleon supports A/B testing and conversion Goals for measuring whether Experiences drive desired actions.checked 15 Oct 2026
- Framework support
- Official documentation says React, Angular, Vue, Ember, single-page applications and other JavaScript web frameworks are supported.checked 15 Oct 2026
- Funding
- TechCrunch reported in September 2022 that Chameleon raised a $13 million Series A led by Matrix Partners, bringing total funding to $14.8 million and headcount from 30 toward 45.checked 15 Oct 2026
- Guidance
- Its in-app experiences include product tours, embeddables, microsurveys, checklists, tooltips, and modals.checked 5 Oct 2026
- Installation
- Installation is normally done by adding a JavaScript snippet, with alternatives including npm, Google Tag Manager, Segment and Freshpaint.checked 15 Oct 2026
- Integration methods
- The plans page lists third-party integrations, webhooks and APIs, and an MCP server across Pro, Growth, and Enterprise.checked 5 Oct 2026
- Integrations
- Listed integrations include Segment, Salesforce, HubSpot, Intercom, Slack, Mixpanel, Amplitude, Heap, Google Analytics, Zapier, Zendesk, Hightouch and Census.checked 15 Oct 2026
- Intended users
- The about page describes Chameleon's mission as helping teams make software adapt to each individual user and their journey.checked 5 Oct 2026
- Limit: Capterra pricing
- A Capterra reviewer complained that monthly tracked-user counting charged for thousands of users during beta implementation and made pricing feel predatory.checked 15 Oct 2026
- Limit: Capterra support and complexity
- Capterra reviews mention difficult customization, dependence on IT for specialized work and challenging access to help-desk support.checked 15 Oct 2026
- Microsurveys
- Microsurveys collect targeted in-product feedback and can be analyzed alongside adoption data.checked 15 Oct 2026
Where it runs
- Browser support
- End users can view Experiences in modern Chrome, Firefox, Safari and Edge browsers, while the Builder requires Google Chrome.checked 15 Oct 2026
The company
- Company facts
- LinkedIn lists Chameleon as privately held, founded in 2015, headquartered in San Francisco and employing 11–50 people.checked 15 Oct 2026
- Company identity
- Crunchbase lists the legal name as Chameleon Intelligent Tech, Inc., a private Series A company headquartered in San Francisco with 11–50 employees.checked 15 Oct 2026
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