Upcellia

Overview

Upcellia combines customer messaging, lead capture, CRM and sales tools for small and midsize businesses, particularly those serving customers in Spain and Latin America. It is strongest for teams that need to turn social and web conversations into assigned sales follow-up. Its free and $19 a month plans are narrow; teams needing multiple channels, users or AI agents will need to budget at least $69 a month.

Key features

The unified inbox brings WhatsApp Business, Instagram, Facebook Messenger, TikTok and webchat into threaded conversations that can be assigned to agents or departments. Comment management and reply automation extend the inbox to social customer service. The practical constraint is channel capacity: the Free and Lite plans each allow one channel, so teams cannot use those tiers to bring the full set of supported channels together.

Private notes, tags, custom contact fields, conversation states and multiple branches or mailboxes help teams divide and track shared work. Automatic lead capture from Facebook and TikTok, custom web forms, CRM, sales pipelines, activities and automations connect customer inquiries to follow-up. This wider workflow suits businesses managing leads through a sales process better than those seeking only a basic shared inbox.

Cellia is a multimodal AI engine for text, voice and audio, trained on a company’s documents and processes with defined operating limits. AI capacity is absent from Free and Lite, then scales from one agent and 1,000 monthly credits on Essential to three agents and 15,000 credits on Premium. Knowledge-base source limits also rise by plan, so businesses relying on AI responses should compare those allowances with their needs.

Upcellia identifies integrations with Meta WhatsApp Cloud API, Facebook and Instagram Messaging, and email; messages use Meta’s official API when enabled. The company states that it complies with EU GDPR, provides data access, correction, deletion and portability rights, and has an appointed data protection officer. Conversation history is retained for 2, 24, 36 or 48 months according to plan, then securely deleted unless the law requires longer retention.

Pricing

Upcellia has a free tier and paid plans from $19 a month. There is no free trial. Free, Essential and Advanced include technical support via WhatsApp; Premium adds priority WhatsApp support and scheduled meetings.

Free is suitable for an individual trying a single-channel workflow, but its monthly conversation and contact caps, short history and lack of automation leave little room for growth. Lite removes the conversation and contact caps and adds WhatsApp campaigns, but keeps the one-user, one-channel ceiling and offers no AI or automation. Essential is the first plan with multiple users and channels, automations and an AI agent, making it the practical starting point for a small team. Advanced and Premium expand seats, channel capacity, history, funnels and AI allowances for larger operations. No free trial is offered.

Platforms

Upcellia is available on Android, iOS and the web. The mobile apps accompany its web application, giving teams access across phones and browsers.

Who it's for

Upcellia is a good fit for SMBs, especially in Spain and Latin America, that manage customer inquiries across social channels and webchat and want to connect them to CRM and sales follow-up. The company says it serves clients in clinics, real estate, ecommerce, academies and marketing agencies. A solo operator with one channel may find Free or Lite sufficient; teams needing more than one channel or user should look to Essential or above. It is less compelling for businesses that need only social publishing or a simple inbox without sales workflows.

Pros and cons

• Pros: One inbox covers five messaging and webchat sources, with assignment, comments and reply automation for social support.
• Pros: Lead capture, CRM, funnels and automations connect conversations to sales follow-up instead of leaving them in a message queue.
• Pros: Essential and higher plans include multiple seats and channels, with AI credits and knowledge-base capacity that scale by tier.
• Cons: Free and Lite are both limited to one channel and one user; Free also caps monthly conversations and contacts at 100.
• Cons: AI agents and automations are unavailable on Free and Lite, so the lower-priced tiers do not deliver the full suite’s workflow breadth.
• Cons: There is no free trial, leaving teams to choose a paid tier without a trial period.

Alternatives

For a broader comparison of tools focused on social support, see Social Customer Service Software.

Sendiee Teambox is worth comparing for teams looking for a free plan with one AI assistant, one channel, 1,000 contacts and 1,000 conversations per month, or broader platform coverage including desktop operating systems. Soclo suits a different need: its free tier connects accounts for manual publishing, while its Starter plan costs $7.99 a month.

Mixdesk may fit teams that want a free entry point with 10 conversations and 10 connected channel accounts, though that tier has no AI messages. Desku AI Chatbot Builder is an alternative for a chatbot-focused setup, with a free plan for two agents and one inbox and a Growth plan at $39 a month for six agents.

ViralDashboard is another alternative. AmmarAI Smart Inbox is another alternative. eksis is another alternative. Trengo is another alternative.

Verdict

Choose Upcellia if your team needs one place to manage social and web inquiries, assign work and move leads into CRM and sales processes, especially if you operate in Spain or Latin America. Its strongest value is the connection between messaging and follow-up, with AI and team capacity available as plans scale. Look elsewhere if you need a generous free multi-user setup, a trial before committing, or only a lightweight inbox: Upcellia’s lower tiers are tightly capped, and meaningful team capacity starts at $69 a month.