TrueLoyal

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Score7.0

Rank#1 of 40

Free planNo

Runs onAndroid, API, iOS, Web

Summary

TrueLoyal is customer loyalty software for mid-market consumer brands that sell through retail partners, other third-party channels, and their own online stores. It brings rewards, receipt scanning, referrals, reviews, user-generated content, and brand communities together around one consumer profile. Brands can recognize purchases as well as actions such as completing a profile, answering surveys, joining missions, and maintaining repeat-action streaks. The platform supports loyalty experiences across ecommerce, retail stores, and third-party sales channels, and lists more than 150 integrations spanning ecommerce, CRM, email, social, and other systems. Its bi-directional Oracle NetSuite integration syncs points, tiers, and rewards and is identified as a certified SuiteApp. Most programs launch in four to eight weeks, depending on complexity and integrations. TrueLoyal also offers a white-labeled iOS and Android app, loyalty strategy, managed services, and premium operations. Pricing is available by request; a free plan is listed. Each program can have no more than 20 API keys.

Who it is for

TrueLoyal suits consumer brands that need to manage loyalty across direct online sales, retail, and third-party channels. Its mix of integrations, program services, and mobile app options may fit teams building a branded loyalty experience.

What is good

Supports ecommerce, retail, and third-party sales channels.
Lists more than 150 integrations.
NetSuite syncs points, tiers, and rewards both ways.
White-labeled apps are available for iOS and Android.

What to know first

Pricing is available only on request.
Each program is limited to 20 API keys.

Verdict

TrueLoyal combines purchase and engagement rewards with customer community features and support for multiple sales channels. Its quote-based pricing and API-key limit are important to consider when assessing fit.

TrueLoyal plans and pricing

All plans

Custom quote Not published Quote after demo No fixed tiers · tailored to program goals, scale and integrations trueloyal.com · 1 Oct 2026

Compared on loyalty program software

Free plan: Yestrueloyal.com
Tiered rewards: Yestrueloyal.com
Referral programs: Yestrueloyal.com
Customer portal: Yestrueloyal.com
API access: Yestrueloyal.com
White-label branding: Yestrueloyal.com

Facts

What it does: TrueLoyal is customer loyalty software for mid-market consumer brands selling through third parties and direct online.trueloyal.com · 1 Oct 2026
Core platform: It combines loyalty rewards, receipt scanning, referrals, reviews, user-generated content and brand communities on one consumer profile.trueloyal.com · 1 Oct 2026
Engagement model: Brands can reward purchases, referrals, reviews, profile completion, surveys, missions and repeat-action streaks.trueloyal.com · 1 Oct 2026
Purchase coverage: TrueLoyal supports ecommerce, retail-store and third-party sales-channel loyalty experiences.trueloyal.com · 1 Oct 2026
Integrations: TrueLoyal lists 150+ integrations across ecommerce, CRM, email, social and other systems.trueloyal.com · 1 Oct 2026
NetSuite integration: The Oracle NetSuite integration is bi-directional, syncs points, tiers and rewards, and is listed as a certified SuiteApp.trueloyal.com · 1 Oct 2026
Implementation: Most TrueLoyal programs go live within four to eight weeks depending on complexity and required integrations.trueloyal.com · 1 Oct 2026
Support: After launch, support can include a dedicated customer success manager and loyalty strategy.trueloyal.com · 1 Oct 2026
Services: TrueLoyal offers loyalty program strategy, managed services and premium operations.trueloyal.com · 1 Oct 2026
Security compliance: TrueLoyal states that it complies with SOC 2 Type 1, SOC 1 Type 2 and SOC 2 Type 2.help.trueloyal.com · 1 Oct 2026
Governance controls: The platform provides two-factor authentication, single sign-on, API-key rotation and an admin audit trail.help.trueloyal.com · 1 Oct 2026
Mobile apps: TrueLoyal offers a white-labeled mobile app for iOS and Android users.help.trueloyal.com · 1 Oct 2026
API limit: Each program can have at most 20 API keys.developers.trueloyal.com · 1 Oct 2026
Service level: TrueLoyal states it uses commercially reasonable efforts to provide 99.95% availability excluding scheduled maintenance.trueloyal.com · 1 Oct 2026