Loopy Loyalty
Loopy Loyalty creates digital stamp and punch cards for Apple Wallet and Google Wallet, helping small businesses reward repeat visits without requiring custo…
What Loopy Loyalty is
Loopy Loyalty creates digital stamp and punch cards for Apple Wallet and Google Wallet, helping small businesses reward repeat visits without requiring customers to install an app. Businesses design, customize, preview, publish, and manage campaigns from a web dashboard. Customers enroll through QR codes, links, posters, or landing pages, online or in stores. Staff use the Stamper app on iOS or Android to scan cards, add stamps, and redeem rewards without POS integration. Wallet messages can target everyone, selected segments, or individuals, including location-based messages near business locations. Reporting covers stamps, rewards, redemptions, customer activity, and estimated revenue; CSV export is available on eligible plans. Zapier and Make integrations support enrollment notifications, importing customers, and issuing cards. Every plan allows unlimited customers, while card designs, locations, and sub-user limits vary. Starter is $25 a month, Growth is $69 a month, and Ultimate is $95 a month. Security information describes encryption, access controls, monitoring, backups, and disaster recovery planning.
Good
- Works with Apple Wallet and Google Wallet
- Customers enroll without a dedicated app
- Stamper app needs no POS integration
- Supports segmented and location-based messages
- All plans include unlimited customers
Watch out
- No free plan is listed
- Card, location, and sub-user limits vary by plan
- CSV export is available only on eligible plans
- White-label branding is not available
Who it suits
Loopy Loyalty suits small businesses such as cafes, restaurants, salons, wellness, pet-service, and fitness businesses. It fits teams wanting wallet-based loyalty cards, customer messaging, and campaign management across iOS, Android, and web.
Verdict
Loopy Loyalty combines wallet cards, stamping, messaging, reporting, and integrations for repeat-visit programs. Its trial and unlimited-customer allowance are clear, but businesses should match plan limits to their card, location, and staff needs.
Plans and prices
From Loopy Loyalty's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $25 a month | unlimited customers · 1 card design · 1 location · 3 sub-users · card customizations · unique customer enrollments · data export · monthly |
| Growth | $69 a month | unlimited customers · 3 card designs · 3 locations · 10 sub-users · card customizations · unique customer enrollments · data export · monthly |
| Ultimate | $95 a month | unlimited customers · 10 card designs · 10 locations · 50 sub-users · card customizations · unique customer enrollments · data export · monthly |
| Starter | $250 a year | unlimited customers · 1 card design · 1 location · 3 sub-users · card customizations · unique customer enrollments · data export · annually |
| Growth | $690 a year | unlimited customers · 3 card designs · 3 locations · 10 sub-users · card customizations · unique customer enrollments · data export · annually |
| Ultimate | $950 a year | unlimited customers · 10 card designs · 10 locations · 50 sub-users · card customizations · unique customer enrollments · data export · annually |
The facts
Each one read from Loopy Loyalty's own pages, with the date it was checked.
What it does
- Analytics
- Reporting covers signups, visits, redemptions, customer activity and campaign performance.checked 15 Oct 2026
- API
- The REST API can create, update and expire cards, retrieve stamp data and connect loyalty data to CRM, ecommerce or custom applications.checked 15 Oct 2026
- API authentication
- API requests use JWTs signed with HS256 and claims containing the API key, username, parent ID, issue time and expiry.checked 15 Oct 2026
- Card design
- The web dashboard lets businesses design, customize, preview, publish, and manage loyalty card campaigns.checked 9 Oct 2026
- Card designer
- A browser dashboard lets businesses design, brand, preview and update digital stamp cards.checked 15 Oct 2026
- Documentation
- The help center provides setup guides, troubleshooting articles, integration instructions and Stamper App documentation.checked 15 Oct 2026
- Enrollment
- Customers can join through QR codes, links, posters, landing pages and built-in enrollment forms.checked 15 Oct 2026
- Funding
- Wellfound lists PassKit as having raised $2.1 million and having 11–50 employees.checked 15 Oct 2026
- Integrations
- Official integration guidance covers Zapier, Make, Google Sheets, Acuity, Mailchimp and Square POS workflows.checked 15 Oct 2026
- Intended customers
- The product is presented for small businesses including cafes, restaurants, salons, wellness businesses, pet services, and fitness businesses.checked 9 Oct 2026
- Licence
- Terms state that PassKit owns the platform software, APIs, designs and trademarks while customers retain ownership of their data and passes.checked 15 Oct 2026
- Limit: customization and recovery
- GetApp summaries say customization, reporting and integrations are basic, customers may struggle to recover cards they did not save, and reward visibility can be confusing.checked 15 Oct 2026
- Limit: feature scope
- The help center directs businesses needing points-based programs with advanced features to PassKit rather than Loopy Loyalty.checked 15 Oct 2026
- Limit: G2 support and pricing
- G2 reviewers complain about limited features, bot-like customer service, website bugs and pricing that becomes expensive when expanding.checked 15 Oct 2026
- Messaging
- Smart messaging sends updates and reminders through Apple Wallet and Google Wallet.checked 15 Oct 2026
- Multi-location
- Businesses can manage multiple locations, staff permissions and shared reporting from one account.checked 15 Oct 2026
- Notable news
- PassKit announced on November 4, 2025 that Google designated it a Wallet Premier Partner and that PassKit is SOC 2 Type 2 compliant.checked 15 Oct 2026
- Praise: convenience
- GetApp reviewers praise replacing paper cards with mobile cards, easy creation and management, and customer engagement benefits.checked 15 Oct 2026
The company
- Company legal operator
- Terms identify PassKit, Inc., a Delaware corporation, as the operator of Loopy Loyalty.checked 15 Oct 2026
- Company profile
- LinkedIn lists PassKit as privately held, founded in 2012, headquartered in Wilmington, Delaware, with 11–50 employees.checked 15 Oct 2026
Where it runs
- Limit: Android app reliability
- Google Play reviewers report barcode scans closing the app and periods when the app did not work for entire teams.checked 15 Oct 2026
- Limit: Android onboarding
- Capterra reviews report that Android customers can have difficulty adding cards and may encounter extra Google Pay steps or slow stamp loading.checked 15 Oct 2026
- Limit: iOS app reliability
- App Store reviewers report freezes during stamping or redemption, login failures after updates and unusable login fields for some paying users.checked 15 Oct 2026
Money
- Plan limits
- Plans differ by card design, location, and sub-user allowances, while each lists unlimited customers.checked 9 Oct 2026
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