Annex Cloud Loyalty Experience Platform

What Annex Cloud Loyalty Experience Platform is

Annex Cloud Loyalty Experience Platform is enterprise-ready SaaS for building personalized loyalty programs across online, in-app, in-store, and other customer touchpoints. Brands can set up points, tiered, paid, punch-card, or hybrid programs, with rewards such as promotions, merchandise, and experiences. The incentive engine also handles receipt-verified purchases. Engagement options include gamification, social loyalty, surveys, quizzes, and contests. Personalization features use zero- and first-party attributes, real-time segments, event-triggered journeys, and progressive profiling. Referral programs can reward both the referrer and the friend, with fraud controls and attribution. Annex Cloud says the platform handles millions of customers and transactions across brands and regions, with multi-currency and multi-language support. It lists more than 125 connectors, a RESTful API, and integrations including SAP, Microsoft Dynamics, and Adobe Commerce. Security features include AES-256 encryption at rest, TLS, role-based access, and SAML single sign-on. Pricing is on request.