Annex Cloud Loyalty Experience Platform
7.3#3 in customer loyalty softwareFrom $15,000 a yearAndroidiOSWebAPI
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| Fact | Annex Cloud Loyalty Experience Platform | Yotpo Loyalty |
|---|---|---|
| API authentication | API and REST integrations support JWT authentication. | API requests use a GUID and API key supplied in X-GUID and X-API-KEY HTTP headers. |
| Founded | LinkedIn lists Annex Cloud as founded in 2010. | 2011 |
| Headquarters | LinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address. | Israel |
| Integrations | Annex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Praise: support | Reviewers repeatedly describe Annex Cloud staff as responsive, knowledgeable and strongly involved during implementation and expansion. | Review summaries commonly praise responsive, knowledgeable customer support and helpful onboarding. |
| Purpose | The platform helps modern brands build personalized loyalty experiences across online, in-app, in-store and other customer touchpoints. | Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs intended to drive retention, revenue, and repeat engagement. |
| Rating on Gartner Peer Insights | 4.0 out of 5 from 1 review | 4.0 out of 5 from 8 ratings |
| Rating on GetApp | 4.2 out of 5 from 39 reviews | 4.5 out of 5 from 377 reviews |
| Rating on Software Advice | 4.2 out of 5 from 39 reviews | 4.5 out of 5 from 377 reviews |
| Rewards | The incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences. | Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access. |
| Security | The security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
It suits enterprises managing complex loyalty programs across multiple brands or regions. Teams needing referral tools, lifecycle automation, API access, or multiple program types may find its feature set relevant.
It suits ecommerce brands building points, referrals, rewards or tiered loyalty programs. The listed platform support spans smaller direct-to-consumer businesses through large retailers, though feature availability varies by platform.