Annex Cloud Loyalty Experience Platform
7.3#3 in customer loyalty softwareFrom $15,000 a yearAndroidiOSWebAPI
VisitAnnex Cloud Loyalty Experience Platform vs LoyaltyLion
LoyaltyLion
8.1#1 in loyalty program softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Annex Cloud Loyalty Experience Platform | LoyaltyLion |
|---|---|---|
| Company size | LinkedIn lists 51–200 employees, while Crunchbase lists a 251–500 headcount range. | LinkedIn places LoyaltyLion in the 51–200 employee size range. |
| Documentation and support | GetApp lists email/help-desk, phone, knowledge-base and FAQ/forum support, with documentation, webinars, live-online and video training. | The help center contains sections for setup, program building, campaigns, loyalty pages, email, integrations, management, developers, billing and best practices. |
| Founded | LinkedIn lists Annex Cloud as founded in 2010. | 2012 |
| Headquarters | LinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address. | London, United Kingdom |
| Integrations | Annex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems. | LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me. |
| Public API | The platform is built around RESTful APIs and provides documentation for loyalty, tenant, privacy, multi-point bucket and registration services. | API keys authenticate requests and support scoped read/write access for customers, unsubscribes and orders. |
| Rating on Capterra | 4.2 out of 5 from 39 reviews | 4.4 out of 5 from 19 reviews |
| Rewards | The incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences. | Customers can earn points for activities such as purchases, referrals, reviews, account creation, birthdays, and social follows. |
| Security | The security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support. | LoyaltyLion states that it has a SOC 2 Type I attestation covering controls related to security, processing integrity, availability, confidentiality, and privacy. |
Annex Cloud Loyalty Experience Platform plans
- Annex Cloud Loyalty Experience Platform$15,000 a year
- Loyalty Experience PlatformPriced on request
LoyaltyLion plans
- FreeFree
- Classic$199 a month
- AdvancedPriced on request
- PlusPriced on request
Pick Annex Cloud Loyalty Experience Platform if…
It suits enterprises managing complex loyalty programs across multiple brands or regions. Teams needing referral tools, lifecycle automation, API access, or multiple program types may find its feature set relevant.
Pick LoyaltyLion if…
LoyaltyLion suits Shopify merchants looking to reward customer actions with points, perks, or VIP tiers. Its API and integrations may suit brands that want to customize loyalty experiences or connect them with other platforms.