bLoyal
bLoyal is a paid loyalty, engagement, and marketing platform that connects directly with point-of-sale and eCommerce systems through web access and open APIs.
What bLoyal is
bLoyal is a paid loyalty, engagement, and marketing platform that connects directly with point-of-sale and eCommerce systems through web access and open APIs. It combines customer details, purchase history, and communications into one master record. Loyalty tools include points, tiers, rewards, promotions, coupons, referral programs, and omnichannel gift cards. Marketing features provide personalized email and text messages, automated customer journeys, lifecycle automation, and dynamic customer segments. The Pro edition adds prepaid or recurring billing subscriptions and recurring product orders for shipping or in-store pickup. Native integrations listed include Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. Open APIs connect POS, eCommerce, back-office, and custom applications. bLoyal lists Core, Marketer, Pro, and Executive editions, with pricing available by quote; fees depend on edition, integrated systems, and plugins, and volume discounts or activation fees may apply. The company serves industries including retail, entertainment, nonprofits, food and beverage, pets, health and wellness, wineries, franchises, vape and tobacco, garden centers, and liquor businesses.
Good
- Tiered rewards and referral programs
- Single cross-channel customer record
- Automated customer journeys
- Open API access
- Native POS and eCommerce integrations
Watch out
- Pricing requires a quote
- Fees depend on systems and plugins
- Volume discounts or activation fees may apply
- Platform is paid
Who it suits
It suits direct-to-consumer organizations seeking loyalty, referrals, lifecycle automation, and connected customer records. Its integrations and APIs also fit businesses linking POS, eCommerce, and custom systems.
Verdict
bLoyal brings loyalty, marketing automation, customer records, and commerce integrations into one platform. Buyers should request a quote and confirm costs for their editions, connected systems, and plugins.
Plans and prices
From bLoyal's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $16 a month | 2,500 engagement credits · standard pre-configured segments and journeys · API unavailable · one brand · monthly |
| Plus | $18 a month | 5,000 engagement credits · custom segments and journeys · API access · one brand · monthly |
| Core Edition | $39 a month | Order-level accruals and promotions · loyalty tiers · automated lifecycle engagement · 30-day free trial · every 30 days |
| Pro Edition | $99 a month | SKU-level accruals and promotions · prepaid and recurring subscriptions · dynamic segments · 30-day free trial · every 30 days |
| Marketer Edition | $199 a month | Frequent-buyer programs · cross-sell and upsell · recurring shipping and pickup orders · 30-day free trial · every 30 days |
| Max | $250 a month | 7,500 engagement credits · custom segments and journeys · API access · multi-brand support · monthly |
| Core | Priced on request | Omnichannel loyalty marketing edition; fees depend on edition, integrated systems, and plugins; volume discounts or activation fees may apply · Monthly cost; quote required |
| Pro | Priced on request | Omnichannel loyalty marketing edition; fees depend on edition, integrated systems, and plugins; volume discounts or activation fees may apply · Monthly cost; quote required |
| Marketer | Priced on request | Omnichannel loyalty marketing edition; fees depend on edition, integrated systems, and plugins; volume discounts or activation fees may apply · Monthly cost; quote required |
| Executive | Priced on request | Omnichannel loyalty marketing edition; fees depend on edition, integrated systems, and plugins; volume discounts or activation fees may apply · Monthly cost; quote required |
The facts
Each one read from bLoyal's own pages, with the date it was checked.
What it does
- AI assistant
- The Engagement Solution includes beta access to an AI assistant called Ace for search, insights and in-app support.checked 15 Oct 2026
- API
- bLoyal offers open APIs for connecting POS, eCommerce, back-office, and custom applications.checked 11 Oct 2026
- API access control
- API access requires a nondisclosure agreement and a developer key issued by bLoyal.checked 15 Oct 2026
- API options
- Developer materials describe REST APIs, SOAP LoyaltyEngine web services, data feeds and customer-facing snippets.checked 15 Oct 2026
- Click and collect
- The product supports online ordering with pickup managed through the existing POS.checked 15 Oct 2026
- Cloud deployment
- Independent directory data describes bLoyal as cloud-based and lists web, Android and iPhone/iPad deployment.checked 15 Oct 2026
- Customer records
- It provides a single master customer record that combines customer information, purchase history, and communications across channels.checked 11 Oct 2026
- Dashboards
- Dashboards surface campaign, customer and journey metrics, with custom dashboards in higher plans.checked 15 Oct 2026
- Developer documentation
- The developer portal provides an API introduction, POS integration guide, sample applications and a web-service reference.checked 15 Oct 2026
- Ecommerce integrations
- Listed ecommerce integrations include Shopify, WooCommerce, Magento, BigCommerce and CMS Max.checked 15 Oct 2026
- Engagement automation
- Engagement capabilities include SMS and email orchestration, trigger-based journeys and automated lifecycle campaigns.checked 15 Oct 2026
- Extensibility
- bLoyal advertises open APIs, OData, reporting databases and inbound/outbound queues for programmatic data access.checked 15 Oct 2026
- Gift cards
- The Shopify app supports selling and redeeming physical and electronic gift cards across channels.checked 15 Oct 2026
- Industries
- The maker lists retail, entertainment, nonprofits, food and beverage, pets, health and wellness, wineries, franchises, vape and tobacco, garden centers, and liquor businesses among the industries it serves.checked 11 Oct 2026
- Integrations
- The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce.checked 11 Oct 2026
- Inventory
- Its inventory feature tracks committed stock across stores and channels in real time.checked 15 Oct 2026
- License
- The subscription agreement grants a limited non-transferable right to use the service and reserves intellectual-property ownership to EVT Solutions.checked 15 Oct 2026
- Limit: integration reliability
- A Capterra reviewer reported Korona integration errors, missed sales and loyalty features that failed to apply consistently.checked 15 Oct 2026
- Limit: learning curve
- A Capterra reviewer said the back end can feel overwhelming and requires substantial training.checked 15 Oct 2026
- Limit: support delays
- A Capterra reviewer reported support replies taking weeks and described troubleshooting guidance as cryptic.checked 15 Oct 2026
The company
- Company facts
- LinkedIn lists bLoyal as privately held, founded in 2005, headquartered in Redmond, Washington, with 11–50 employees.checked 15 Oct 2026
- Founded
- The company history says bLoyal was founded as EVT Solutions in 2004.checked 11 Oct 2026
- Headquarters
- Sammamish, Washington, United Stateschecked 28 Sep 2026
- Legal maker
- The online subscription agreement identifies EVT Solutions, Inc. as the contracting provider of bLoyal.checked 15 Oct 2026
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