bLoyal
7.5#3 in loyalty program softwareFrom $16 a monthAndroidiOSWebAPI
VisitbLoyal vs LoyaltyLion
LoyaltyLion
8.1#1 in loyalty program softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | bLoyal | LoyaltyLion |
|---|---|---|
| Developer documentation | The developer portal provides an API introduction, POS integration guide, sample applications and a web-service reference. | Official developer resources cover APIs, webhooks, Shopify metafields, an MCP server, components, free-product scripts, in-cart rewards and custom POS integrations. |
| Founded | The company history says bLoyal was founded as EVT Solutions in 2004. | 2012 |
| Headquarters | Sammamish, Washington, United States | London, United Kingdom |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me. |
| Product | bLoyal describes itself as a loyalty, engagement, and marketing platform that connects directly to POS and eCommerce systems. | LoyaltyLion provides ecommerce brands with customizable loyalty programs designed to encourage repeat purchases and build customer relationships. |
| Rating on Capterra | 3.4 out of 5 from 8 reviews | 4.4 out of 5 from 19 reviews |
| Rating on Shopify App Store | 0 out of 5 from 0 reviews | 4.6 out of 5 from 536 reviews |
| Security | bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring. | LoyaltyLion states that it has a SOC 2 Type I attestation covering controls related to security, processing integrity, availability, confidentiality, and privacy. |
bLoyal plans
- Starter$16 a month
- Plus$18 a month
- Core Edition$39 a month
- Pro Edition$99 a month
- Marketer Edition$199 a month
- Max$250 a month
LoyaltyLion plans
- FreeFree
- Classic$199 a month
- AdvancedPriced on request
- PlusPriced on request
Pick bLoyal if…
It suits direct-to-consumer organizations seeking loyalty, referrals, lifecycle automation, and connected customer records. Its integrations and APIs also fit businesses linking POS, eCommerce, and custom systems.
Pick LoyaltyLion if…
LoyaltyLion suits Shopify merchants looking to reward customer actions with points, perks, or VIP tiers. Its API and integrations may suit brands that want to customize loyalty experiences or connect them with other platforms.