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bLoyal vs TrueLoyal

bLoyal logo

bLoyal

7.5#3 in loyalty program softwareFrom $16 a month
AndroidiOSWebAPI
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What both publish

FactbLoyalTrueLoyal
HeadquartersSammamish, Washington, United StatesPalo Alto, California, United States
IntegrationsThe maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce.TrueLoyal lists 150+ integrations across ecommerce, CRM, email, social and other systems.

bLoyal plans

  • Starter$16 a month
  • Plus$18 a month
  • Core Edition$39 a month
  • Pro Edition$99 a month
  • Marketer Edition$199 a month
  • Max$250 a month

TrueLoyal plans

  • Custom quotePriced on request

Pick bLoyal if…

It suits direct-to-consumer organizations seeking loyalty, referrals, lifecycle automation, and connected customer records. Its integrations and APIs also fit businesses linking POS, eCommerce, and custom systems.

Pick TrueLoyal if…

TrueLoyal suits consumer brands that need to manage loyalty across direct online sales, retail, and third-party channels. Its mix of integrations, program services, and mobile app options may fit teams building a branded loyalty experience.

Charts they share