Traceflow
Traceflow combines email activity and website behavior into customer journey timelines organized by email address.
What Traceflow is
Traceflow combines email activity and website behavior into customer journey timelines organized by email address. It connects Gmail and Outlook or Microsoft 365 and captures sent messages, opens, link clicks, and replies. Its documentation says it syncs email metadata such as sender, recipient, subject, and timestamps, but does not read or store email body content. A website tracking script records pages, sessions, and interactions; analytics cover visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time. Real-time click, scroll, and mouse-movement heatmaps are available on all plans, though resolution and historical retention vary by plan. Multiple sites can be tracked in one dashboard, with the permitted number depending on the plan. Traceflow provides a REST API and webhooks for events including contact visits and email opens. Journey data is retained for 24 months by default, and retention can be configured per website. Its free plan is limited to tracked visits, one website, and basic analytics. Traceflow runs on the web and through an API.
Good
- Connects Gmail and Outlook or Microsoft 365.
- Does not read or store email body content.
- Website metrics update in real time.
- Heatmaps are available on all plans.
- Offers a REST API and webhooks.
Watch out
- The free plan allows one website.
- The free plan has limited tracked visits and basic analytics.
- Known-contact timelines include only sessions with established identity when cookies are blocked.
- Customers are advised to obtain cookie consent before tracking.
Who it suits
Traceflow may suit sales, marketing, e-commerce, and SaaS teams that want email activity and website behavior in one customer journey timeline. It is also relevant to teams looking for website analytics and heatmaps alongside email activity.
Verdict
Traceflow links email events with website activity and provides analytics, heatmaps, and integration options. Consider its free-plan limits and cookie-consent requirements before using it.
Plans and prices
From Traceflow's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | limited tracked visits per month · one website · basic analytics |
The facts
Each one read from Traceflow's own pages, with the date it was checked.
What it does
- Analytics
- Website analytics include visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time.checked 2 Oct 2026
- API and webhooks
- Traceflow documents a REST API for contacts, journeys, and analytics, plus webhooks for contact visits, email opens, pricing-page visits, and returns.checked 2 Oct 2026
- Cookie-blocking limit
- When a visitor blocks cookies, Traceflow still tracks anonymous sessions, but known-contact timelines include only sessions where identity was established.checked 2 Oct 2026
- Data retention
- Journey data is retained for 24 months by default, and retention periods can be configured per website.checked 2 Oct 2026
- Email integration
- It connects Gmail and Outlook or Microsoft 365 and captures sent email, opens, link clicks, and replies.checked 2 Oct 2026
- Email privacy
- The documentation says Traceflow syncs email metadata such as sender, recipient, subject, and timestamps, and does not read or store email body content.checked 2 Oct 2026
- Heatmaps
- Traceflow provides real-time click, scroll, and mouse-movement heatmaps; availability is stated for all plans, with resolution and historical retention varying by plan.checked 2 Oct 2026
- Intended users
- The maker describes Traceflow as built for sales, marketing, e-commerce, and SaaS teams.checked 2 Oct 2026
- Multi-site
- Multiple websites can be tracked from one dashboard, while the number allowed depends on the plan.checked 2 Oct 2026
- Privacy and consent
- The GDPR guidance tells customers to disclose Traceflow in their privacy policy, obtain cookie consent before tracking, provide data deletion, and sign a DPA if required.checked 2 Oct 2026
- Product
- Traceflow combines email activity and website behavior into a customer journey timeline organized by email address.checked 2 Oct 2026
- Visitor identification
- Traceflow says it matches email contacts to website sessions using a first-party cookie set when a visitor clicks a link from an email; third-party cookies are not required.checked 2 Oct 2026
- Website tracking
- A tracking script captures pages, sessions, and interactions, and the documentation gives setup instructions for WordPress, Shopify, Next.js/React, and Astro.checked 2 Oct 2026
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