
Fullstory
8.5#3 in heatmap and session replay toolsFree planFree planAndroidiOSWebAPI
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| Fact | Fullstory | Traceflow |
|---|---|---|
| Analytics | Fullstory Analytics includes dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, session replay, heatmaps, guides and surveys, and sentiment signals. | Website analytics include visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time. |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Traceflow provides real-time click, scroll, and mouse-movement heatmaps; availability is stated for all plans, with resolution and historical retention varying by plan. |
Fullstory suits businesses that want to analyze behavior across web and mobile experiences. It may be useful to teams combining session replay with funnel, journey, and mobile analytics.
Traceflow may suit sales, marketing, e-commerce, and SaaS teams that want email activity and website behavior in one customer journey timeline. It is also relevant to teams looking for website analytics and heatmaps alongside email activity.