Simplicity Loyalty
Simplicity Loyalty is a loyalty and marketing platform for large programs at restaurants, retailers, airlines, and franchisors.
What Simplicity Loyalty is
Simplicity Loyalty is a loyalty and marketing platform for large programs at restaurants, retailers, airlines, and franchisors. Businesses can configure points, currencies, status levels, offers, cash back, bonus points, and time-bound promotions. Member segments can draw on visit frequency, spending, products bought, location, time of day, special-event purchases, and channel. Members can redeem points, cash, or both with partner organisations through an online Redemption Mall, and use vouchers electronically or in-store. Campaign management supports email, SMS, social media, call centres, direct mail, point of sale, and mobile-app push notifications. Surveys, dashboards, reporting, and analytics help assess program performance. Web services can connect the platform to POS and ERP systems, websites, and mobile apps; its API supports real-time or offline transaction processing. Simplicity Loyalty can run in the cloud or on-premise and is listed for Android, iOS, web, API, and self-hosted use. Pricing is on request. Its shared platform supports up to 10 transactions per second; dedicated hardware is listed as POA.
Good
- Supports configurable rewards and promotions.
- Segments members using purchase and visit details.
- Campaigns span email, SMS, social, and other channels.
- API supports real-time or offline transactions.
- Cloud and on-premise deployment are available.
Watch out
- Pricing is available on request.
- Shared platform supports up to 10 transactions per second.
- Dedicated hardware is listed as POA.
Who it suits
Simplicity Loyalty suits large organisations that need configurable rewards, audience segmentation, and campaigns across multiple channels. It may suit programs that require cloud or on-premise deployment and API connections to existing systems.
Verdict
Simplicity Loyalty combines reward configuration, member segmentation, campaign tools, and analytics for large programs. Ask about pricing and hosting arrangements, and consider the shared-platform transaction limit when evaluating fit.
Plans and prices
From Simplicity Loyalty's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Gold | Priced on request | B2C · up to 1,000,000 members/prospects · 18-month transaction retention · up to 10 partner organisations · up to two programs · email, SMS, MMS, social and WeChat campaigns · case management · multiple currencies · real-time partner PAAS web services |
| Jade | Priced on request | B2C · up to 200,000 members/prospects · 6-month transaction retention · one program with multiple tiers · email campaign management |
| Platinum | Priced on request | B2C and B2B · over 1,000,000 members/prospects · transaction retention beyond 18 months · unlimited partners · unlimited programs and tiers · partner referrals · co-branded cards · cashback · gift top-ups |
The facts
Each one read from Simplicity Loyalty's own pages, with the date it was checked.
What it does
- Acquisition consideration
- The announced transaction specified NZD2.5 million cash, NZD1.5 million in shares and up to NZD0.4 million earnout, with completion targeted for 1 September 2026.checked 15 Oct 2026
- Acquisition news
- Gratifii announced on 15 May 2026 that it had signed an agreement to acquire Simplicity Australasia Limited and Simplicity Technologies Limited.checked 15 Oct 2026
- Analytics
- The product includes surveys, dashboards, reporting, and analytics tools for evaluating loyalty program performance.checked 7 Oct 2026
- API
- The Web Services API provides real-time access to customer single-view and loyalty data for integrated systems.checked 15 Oct 2026
- API documentation
- Public API reference pages document Account, Administration, Documents, Loyalty, Notes, PointOfSalePayment and PointOfSaleService classes.checked 15 Oct 2026
- Backups
- The maintenance guidance says Simplicity databases should be backed up nightly and restoration tested regularly.checked 15 Oct 2026
- Campaigns
- Built-in campaign tools send targeted communications through email, SMS, social, direct mail, call-centre and mobile push channels.checked 15 Oct 2026
- Contact centre
- Customer-service cases are tracked from creation through closure with escalation, transfer and dashboard statistics.checked 15 Oct 2026
- Data integration
- Supported ingestion methods include web services, XML, CSV, JSON, RSS, spreadsheet or text batches, SFTP/HTTPS, email forms, OLE DB and ODBC.checked 15 Oct 2026
- Deployment
- The product is offered as cloud software or for on-premise deployment in a customer data centre.checked 15 Oct 2026
- Desktop dependency
- The desktop client needs an initial connection to the beacon service before it can operate; cached service locations are typically retained for about a week.checked 15 Oct 2026
- Google Play presence
- Google Play has a developer page named Simplicity Loyalty describing an all-in-one loyalty and marketing platform for large programs.checked 15 Oct 2026
- Help and support
- Online help includes getting-started material, tutorials, FAQs, system administration, API references, web-service tools and on-site courses.checked 15 Oct 2026
- Hosting
- The maker says Simplicity Loyalty can run in the cloud or be deployed on-premise.checked 7 Oct 2026
- Independent directory capabilities
- The association listing names affiliate marketing, campaign management, gamification, digital wallets, employee rewards, loyalty payments, POS integration and reward supply.checked 15 Oct 2026
- Independent directory description
- The Australian Loyalty Association lists Simplicity Australasia as a global enterprise loyalty platform-as-a-service provider.checked 15 Oct 2026
- Independent directory scope
- The Australian Loyalty Association describes support for enterprise, restaurant, coalition, consumer, staff and B2B loyalty programs.checked 15 Oct 2026
- Installation
- Desktop installation is downloaded from the vendor login site and requires supplied authentication details before selecting the application.checked 15 Oct 2026
Where it runs
- Apple App Store presence
- Apple lists a Simplicity Loyalty developer page with iPhone and iPad apps, including a Subway New Zealand app.checked 15 Oct 2026
The company
- Company history
- Simplicity says development of its platform began in 2001.checked 7 Oct 2026
- Company legal history
- The company previously used the names Marketing Systems Solutions Limited and Segar Associates Limited before adopting Simplicity Australasia Limited.checked 15 Oct 2026
- Company ownership record
- The company-record listing shows one million issued shares held across fourteen shareholders and identifies Andrew, Christine and Richard Segar among directors.checked 15 Oct 2026
- Company registration
- Simplicity Australasia Limited was incorporated in New Zealand on 1 June 2000, according to the company-record listing.checked 15 Oct 2026
- Headquarters
- The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand.checked 7 Oct 2026
Alternatives to Simplicity Loyalty
- 1
LoyaltyLion
Free planAndroidiOSWebAPI8.1From $199 a month - 2
meed
Free planAndroidiOSWebmacOS8.1From $590 a year - 3
bLoyal
AndroidiOSWebAPI7.5From $16 a month - 4
Loopy Loyalty
AndroidiOSWebAPI7.5From $250 a year - 5
Yotpo Loyalty
Free planWebAPI7.5From $199 a month - 6
Annex Cloud Loyalty Experience Platform
AndroidiOSWebAPI7.3From $15,000 a year