LoyaltyLion
8.1#1 in loyalty program softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitLoyaltyLion vs Simplicity Loyalty
Simplicity Loyalty
6.7#14 in loyalty program softwareAndroidiOSWebAPI
VisitWhat both publish
| Fact | LoyaltyLion | Simplicity Loyalty |
|---|---|---|
| Analytics | Native analytics provide retention, ROI, referral and lifetime-value metrics for program optimization. | The product includes surveys, dashboards, reporting, and analytics tools for evaluating loyalty program performance. |
| Company history | LoyaltyLion says it was founded in 2012 and launched what it calls the first modern Shopify loyalty platform in 2013. | Simplicity says development of its platform began in 2001. |
| Headquarters | London, United Kingdom | The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand. |
| Integrations | LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me. | The maker says web services can connect the platform to POS, ERP systems, websites, and mobile apps. |
| Product | LoyaltyLion provides ecommerce brands with customizable loyalty programs designed to encourage repeat purchases and build customer relationships. | Simplicity Loyalty is an all-in-one loyalty and marketing platform for large programs serving restaurants, retailers, airlines, and franchisors. |
| Rewards | Customers can earn points for activities such as purchases, referrals, reviews, account creation, birthdays, and social follows. | Programs can configure points, cashback, vouchers, merchandise, discounts, gifts, status tiers and time-limited promotions. |
| Security | LoyaltyLion states that it has a SOC 2 Type I attestation covering controls related to security, processing integrity, availability, confidentiality, and privacy. | Vendor maintenance guidance recommends SSL or SSH/SFTP transport, encrypted SQL channels, firewalls, audit logging and controlled remote access. |
LoyaltyLion plans
- FreeFree
- Classic$199 a month
- AdvancedPriced on request
- PlusPriced on request
Simplicity Loyalty plans
- GoldPriced on request
- JadePriced on request
- PlatinumPriced on request
Pick LoyaltyLion if…
LoyaltyLion suits Shopify merchants looking to reward customer actions with points, perks, or VIP tiers. Its API and integrations may suit brands that want to customize loyalty experiences or connect them with other platforms.
Pick Simplicity Loyalty if…
Simplicity Loyalty suits large organisations that need configurable rewards, audience segmentation, and campaigns across multiple channels. It may suit programs that require cloud or on-premise deployment and API connections to existing systems.