
Loopy Loyalty
7.5#4 in loyalty program softwareFrom $250 a yearAndroidiOSWebAPI
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| Fact | Loopy Loyalty | Simplicity Loyalty |
|---|---|---|
| Analytics | Reporting covers signups, visits, redemptions, customer activity and campaign performance. | The product includes surveys, dashboards, reporting, and analytics tools for evaluating loyalty program performance. |
| API | The REST API can create, update and expire cards, retrieve stamp data and connect loyalty data to CRM, ecommerce or custom applications. | The Web Services API provides real-time access to customer single-view and loyalty data for integrated systems. |
| Integrations | Official integration guidance covers Zapier, Make, Google Sheets, Acuity, Mailchimp and Square POS workflows. | The maker says web services can connect the platform to POS, ERP systems, websites, and mobile apps. |
| Licence | Terms state that PassKit owns the platform software, APIs, designs and trademarks while customers retain ownership of their data and passes. | The pages reviewed describe a proprietary commercial platform and provide no open-source licence. |
| Product | Loopy Loyalty creates and manages digital stamp cards stored in Apple Wallet and Google Wallet, without requiring a customer app. | Simplicity Loyalty is an all-in-one loyalty and marketing platform for large programs serving restaurants, retailers, airlines, and franchisors. |
| Security | Vendor security pages state TLS encryption in transit, encryption at rest, role-based access, audit logs, backups, disaster recovery, MFA, VPN controls and vulnerability scanning. | Vendor maintenance guidance recommends SSL or SSH/SFTP transport, encrypted SQL channels, firewalls, audit logging and controlled remote access. |
Loopy Loyalty suits small businesses such as cafes, restaurants, salons, wellness, pet-service, and fitness businesses. It fits teams wanting wallet-based loyalty cards, customer messaging, and campaign management across iOS, Android, and web.
Simplicity Loyalty suits large organisations that need configurable rewards, audience segmentation, and campaigns across multiple channels. It may suit programs that require cloud or on-premise deployment and API connections to existing systems.