bLoyal
7.5#3 in loyalty program softwareFrom $16 a monthAndroidiOSWebAPI
VisitbLoyal vs Simplicity Loyalty
Simplicity Loyalty
6.7#14 in loyalty program softwareAndroidiOSWebAPI
VisitWhat both publish
| Fact | bLoyal | Simplicity Loyalty |
|---|---|---|
| API | bLoyal offers open APIs for connecting POS, eCommerce, back-office, and custom applications. | The Web Services API provides real-time access to customer single-view and loyalty data for integrated systems. |
| Headquarters | Sammamish, Washington, United States | The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand. |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | The maker says web services can connect the platform to POS, ERP systems, websites, and mobile apps. |
| Performance | The Core edition page says each transaction is handled in under 200 milliseconds and the platform processes over a billion API calls annually. | The vendor designs transaction processing for sub-second responses; workloads above 20 transactions per second and failover require an additional-cost service. |
| Product | bLoyal describes itself as a loyalty, engagement, and marketing platform that connects directly to POS and eCommerce systems. | Simplicity Loyalty is an all-in-one loyalty and marketing platform for large programs serving restaurants, retailers, airlines, and franchisors. |
| Security | bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring. | Vendor maintenance guidance recommends SSL or SSH/SFTP transport, encrypted SQL channels, firewalls, audit logging and controlled remote access. |
| Segmentation | Users can create static, opt-in and dynamically updated customer segments based on behavior and attributes. | Member segments can use recency, frequency and monetary attributes such as visit frequency, spend, products, locations, time of day, events and channel. |
bLoyal plans
- Starter$16 a month
- Plus$18 a month
- Core Edition$39 a month
- Pro Edition$99 a month
- Marketer Edition$199 a month
- Max$250 a month
Simplicity Loyalty plans
- GoldPriced on request
- JadePriced on request
- PlatinumPriced on request
Pick bLoyal if…
It suits direct-to-consumer organizations seeking loyalty, referrals, lifecycle automation, and connected customer records. Its integrations and APIs also fit businesses linking POS, eCommerce, and custom systems.
Pick Simplicity Loyalty if…
Simplicity Loyalty suits large organisations that need configurable rewards, audience segmentation, and campaigns across multiple channels. It may suit programs that require cloud or on-premise deployment and API connections to existing systems.