Newhotel CRM
Newhotel CRM is a web-based customer relationship management system for hotels, resorts, hotel groups, and inns.
What Newhotel CRM is
Newhotel CRM is a web-based customer relationship management system for hotels, resorts, hotel groups, and inns. It combines reservation synchronization, guest messaging, loyalty programs, marketing automation, and guest segmentation. Guest consumption from hotel facilities can be integrated into one profile, alongside stay information and transaction history. Teams can organize segmented loyalty programs and announce exclusive campaigns or promotions directly to consumers. Sales analysis is available by group, unit, account manager, and team. Listed tools include performance indicators, document management, customer and company profiles, sales, marketing, communications, agendas, schedules, tasks, and seller KPIs. The CRM can also integrate hotel operations data such as contracts, prices, profiles, and programs. Newhotel describes responsive HTML access with a bring-your-own-device approach. Pricing is paid and available on request. The company was founded in 1984 and is headquartered in Lisbon, Portugal. Helpdesk support is advertised 24 hours a day, every day.
Good
- Combines reservation synchronization and guest profiles
- Supports segmented loyalty programs
- Includes guest messaging and marketing automation
- Sales analysis by group, unit, and team
- Responsive HTML access with BYOD
Watch out
- Web platform only
- Pricing requires a request
- New integrations assessed case by case
Who it suits
It suits hospitality organizations that need guest profiles, reservation data, loyalty activity, marketing, and sales information together. Hotels, resorts, hotel groups, and inns are specifically identified.
Verdict
Newhotel CRM brings hospitality guest, sales, loyalty, and marketing functions into one web system. It is a fit for organizations wanting integrated hotel operations data and guest engagement tools, with pricing handled through a request.
Plans and prices
From Newhotel CRM's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Newhotel Cloud CRM | Priced on request | Hospitality CRM · guest profiles · campaigns · reports · Request a demo and quote |
| Newhotel CRM | Priced on request | Pricing not listed; request a demo |
The facts
Each one read from Newhotel CRM's own pages, with the date it was checked.
What it does
- API
- Newhotel provides a two-way PMS interface for reservations, availability, rates and account transactions.checked 15 Oct 2026
- API documentation
- API documentation is shared with customers under agreement rather than published openly.checked 15 Oct 2026
- Audience
- The CRM page names hotels, resorts, hotel groups, and inns as solution types.checked 8 Oct 2026
- Campaigns
- Hotels can create segmented promotions and communicate offers directly to consumers.checked 15 Oct 2026
- Cloud hosting
- Newhotel states that cloud data is hosted in Microsoft Azure and Amazon data centers.checked 15 Oct 2026
- Compliance
- The company states that Newhotel Cloud complies with GDPR requirements.checked 15 Oct 2026
- Consumption data
- The product analyzes guest consumption information to help hotels tailor offers.checked 15 Oct 2026
- CRM tools
- Listed features include performance indicators, a document manager, customer and company profiles, sales, marketing, communications, agendas, schedules, tasks, and seller KPIs.checked 8 Oct 2026
- Custom integrations
- Newhotel says it can build an interface around required data for ERP, data warehouses, loyalty programs, brand apps or intranets.checked 15 Oct 2026
- Deployment
- The company offers Newhotel Cloud and an on-premise Newhotel Prime system.checked 15 Oct 2026
- Guest history
- Centralized guest history supports loyalty programs and corporate CRM across properties.checked 15 Oct 2026
- Guest profiles
- The CRM stores customer and company profiles for sales, marketing and communication work.checked 15 Oct 2026
- Hotel operations data
- The page lists contracts, prices, profiles, and programs as hotel operations data the CRM can integrate.checked 8 Oct 2026
- Integration limits
- New integration requests are assessed case by case, and the page says the team provides a timeline for new requests.checked 8 Oct 2026
- Integrations
- The marketplace lists connections for accounting, channel managers, booking engines, CRM, payments, PBX, locks, housekeeping, SMS and more than 300 partners.checked 15 Oct 2026
- Limit: rigidity
- The HotelTechReport reviewer described the software as somewhat rigid and occasionally unintuitive despite ongoing feature additions.checked 15 Oct 2026
- Limit: usability
- The G2 reviewer reported that the system was not very user-friendly and lacked a visual inventory view for out-of-service rooms.checked 15 Oct 2026
- Loyalty
- The CRM supports segmented loyalty programs with transaction history and stay information.checked 8 Oct 2026
- Notable news
- Publituris reported on 20 February 2025 that its Portugal Trade Awards included a Best Hotel Management Software category, with winners due to be announced on 12 March 2025.checked 15 Oct 2026
The company
- Company footprint
- LinkedIn says Newhotel has more than 5,000 hotel installations in over 64 countries.checked 15 Oct 2026
- Company legal name
- The maker identifies itself as Newhotel Software, a Software Newhotel S.A. company.checked 15 Oct 2026
- Company size
- LinkedIn lists Newhotel Software as privately held with 51–200 employees.checked 15 Oct 2026
- Founded
- Newhotel was founded in 1984.checked 15 Oct 2026
- Headquarters
- The company is headquartered in Lisbon, Portugal.checked 15 Oct 2026
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