MonsterInsights
MonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard.
What MonsterInsights is
MonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard. The maker says users can connect without coding. Reports cover real-time activity, page insights, site speed, social media, and email summaries; listed capabilities also include event tracking, conversion funnels, ecommerce tracking, and unlimited data retention. AI Traffic reports visits and sales attributed to AI platforms, while Charlie Chat answers questions using Google Analytics data. Ecommerce tracking supports WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, and Restrict Content Pro. The free plan covers one site, with unlimited pageviews and users. Paid options include Plus at $99.50 a year, Pro at $199.50 a year, Elite at $299.50 a year, and Agency at $799 a year; renewals are at full price for the listed plans. MonsterInsights runs on the web but requires WordPress as the primary CMS. The maker says Privacy Guard strips personally identifiable information before it reaches Google Analytics and describes compliance features for GDPR, CCPA, PECR, and PIPEDA.
Good
- Connects WordPress to Google Analytics without coding.
- Reports include real-time activity and site speed.
- Supports ecommerce tracking for several listed platforms.
- A free plan is available.
Watch out
- Requires WordPress as the primary CMS.
- Paid plans renew at full price.
Who it suits
It is intended for WordPress publishers, online stores, and service businesses that want Google Analytics data in the WordPress dashboard. It does not suit sites that do not use WordPress as their primary CMS.
Verdict
MonsterInsights brings analytics reports and tracking into the WordPress dashboard, with a free plan and paid annual tiers. Confirm WordPress compatibility and renewal pricing before selecting a plan.
Plans and prices
From MonsterInsights's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 site · Unlimited pageviews · Unlimited users · billed annually |
| Plus | $99.50 a year | 1 site · unlimited pageviews · unlimited users · 5,000 credits · $99.50 per year; renewals at the full price of $199.00 |
| Pro | $199.50 a year | 5 sites · unlimited pageviews · unlimited users · 10,000 credits · $199.50 per year; renewals at the full price of $399.00 |
| Elite | $299.50 a year | 5 sites · unlimited pageviews · unlimited users · 15,000 credits · $299.50 per year; renewals at the full price of $599.00 |
| Agency | $799 a year | 25 sites · 1 year of updates · 20,000 AI credits · Renewals are at full price |
The facts
Each one read from MonsterInsights's own pages, with the date it was checked.
What it does
- Ad tracking
- The features page lists tracking for Google, Microsoft, Meta, LinkedIn, Pinterest, TikTok, and Snapchat ads.checked 11 Oct 2026
- AI analytics
- AI Traffic reports visits and sales attributed to AI platforms, and Charlie Chat answers questions using Google Analytics data.checked 11 Oct 2026
- Audience
- The maker describes the product as built for publishers, online stores, and service businesses.checked 11 Oct 2026
- Compatibility limit
- MonsterInsights requires WordPress and the maker says it does not work on sites that do not use WordPress as their primary CMS.checked 11 Oct 2026
- Conversion funnels
- Yeschecked 20 Sep 2026
- Data retention
- unlimitedchecked 20 Sep 2026
- eCommerce
- eCommerce tracking supports WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, and Restrict Content Pro.checked 11 Oct 2026
- Ecommerce tracking
- Yeschecked 20 Sep 2026
- Event tracking
- Yeschecked 20 Sep 2026
- Integrations
- The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP.checked 11 Oct 2026
- Privacy
- The maker says Privacy Guard detects and strips personally identifiable information before it reaches Google Analytics, and describes its compliance features for GDPR, CCPA, PECR, and PIPEDA.checked 11 Oct 2026
- Privacy controls
- The integrations page lists consent management integrations including Cookiebot, Cookie Notice, WPConsent, Complianz, and CookieYes.checked 11 Oct 2026
- Product
- MonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard.checked 11 Oct 2026
- Refunds
- The maker offers a 14-day, 100% money-back guarantee.checked 11 Oct 2026
- Reports
- Reports include real-time activity, page insights, site speed, social media, and email summaries.checked 11 Oct 2026
- Setup
- The maker says users can connect a WordPress site to Google Analytics without coding.checked 11 Oct 2026
- Support
- The pricing page lists standard support for Plus, priority support for Pro, and premium support for Elite.checked 11 Oct 2026
The company
- Company history
- The About page says Syed Balkhi founded MonsterInsights in 2016.checked 11 Oct 2026
- Founded
- 2016checked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
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