
Amplitude
9.1#2 in web analytics toolsFrom $995 a monthFree planAndroidiOSWebAPI
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| Fact | Amplitude | MonsterInsights |
|---|---|---|
| Conversion funnels | Yes | Yes |
| Data retention | extended | unlimited |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | Amplitude says it was founded in 2012. | 2016 |
| Free plan | Yes | Yes |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP. |
You want what its maker publishes above — check its page for the details.
It is intended for WordPress publishers, online stores, and service businesses that want Google Analytics data in the WordPress dashboard. It does not suit sites that do not use WordPress as their primary CMS.