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MonsterInsights vs Triple Whale

Triple Whale

8.1#1 in ecommerce analytics softwareFrom $219 a month
Free planAndroidiOSWebAPI
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What both publish

FactMonsterInsightsTriple Whale
AudienceThe maker describes the product as built for publishers, online stores, and service businesses.The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders.
Founded20162021
Free planYesYes
IntegrationsThe integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP.Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools.
ProductMonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard.Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions.

MonsterInsights plans

  • FreeFree
  • Plus$99.50 a year
  • Pro$199.50 a year
  • Elite$299.50 a year
  • Agency$799 a year

Triple Whale plans

  • FreeFree
  • Foundation$219 a month
  • Automate$749 a month
  • EnterprisePriced on request

Pick MonsterInsights if…

It is intended for WordPress publishers, online stores, and service businesses that want Google Analytics data in the WordPress dashboard. It does not suit sites that do not use WordPress as their primary CMS.

Pick Triple Whale if…

Triple Whale suits ecommerce and retail brands that want to unify business data, track growth, and support marketing and operational decisions. Marketing, ecommerce, and data leaders may find its attribution, integrations, AI tools, and measurement options relevant.

Charts they share