MARA
MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams.
What MARA is
MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. It monitors reviews from Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, and OpenTable, with other sources available through its Chrome plugin. MARA learns a hotel's writing style from its published replies and can prepare drafts in that voice. One-click direct replies are available for Google, Booking.com, Expedia, and TripAdvisor; other sources require copying and manually publishing the response. With an eligible direct OTA integration active, prepared replies can be published automatically. Analytics identify property-specific topics and sentiment, while higher tiers include group overviews, impact scores, competitor insights, and an AI research assistant. MARA also offers in-stay and post-stay surveys, supported PMS integrations, review widgets, and alerts.
Good
- Learns a hotel's writing style from published replies
- One-click replies for four major review sources
- Analytics surface property-specific topics and sentiment
- Offers in-stay and post-stay surveys
- 14-day trial available
Watch out
- No free plan
- Plans are billed annually
- One location limit listed
- Some sources require manual reply publishing
Who it suits
MARA suits independent hotels, small groups, and hotel portfolios seeking review response and feedback tools. Its plan descriptions address single properties as well as groups with one to unlimited properties.
Verdict
MARA combines review response assistance with analytics, surveys, and hotel integrations. The €70/mo (annual) starting price and annual billing are important to weigh, especially if direct replies across multiple sources matter to your team.
Plans and prices
From MARA's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Lite | €70 a month | 1 property · up to 50 rooms · 150 AI replies/month · €0.30 per additional reply · annually; €70 per property per month |
| Core | €130 a month | 1 to unlimited properties · 500 AI replies/month · €0.30 per additional reply · rate-limited API and MCP access · annually; €130 per property per month |
| Intelligence | €210 a month | 1 to unlimited properties · 500 AI replies/month · €0.30 per additional reply · unlimited API and MCP access · annually; €210 per property per month |
The facts
Each one read from MARA's own pages, with the date it was checked.
What it does
- AI response assistance
- Yeschecked 21 Sep 2026
- Analytics
- Review analytics extract property-specific topics and sentiment, while higher-tier capabilities include group overviews, impact scores, competitor insights, and an AI research assistant.checked 8 Oct 2026
- API
- The read-only API provides reviews, analytics, service tickets, and widget data for BI tools, dashboards, or automations; API and MCP access is rate limited on Core and unlimited on Intelligence.checked 8 Oct 2026
- Audience
- MARA positions Lite for single independent hotels, Core for hotels and small groups, and Intelligence for hotel groups and portfolios.checked 8 Oct 2026
- Automation
- MARA can prepare draft replies automatically and can publish eligible reviews automatically when a direct OTA integration is active.checked 8 Oct 2026
- Brand voice
- MARA learns a hotel's writing style from its published replies to draft responses in that voice.checked 8 Oct 2026
- Data processing
- MARA's subprocessors page lists AWS hosting and says its processing location is in the European Union; it also lists model hosting providers including OpenAI and Anthropic.checked 8 Oct 2026
- Direct replies
- One-click direct reply sending is available for Google, Booking.com, Expedia, and TripAdvisor; other sources use copy and open for manual publishing.checked 8 Oct 2026
- Integrations
- Supported PMS systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon.checked 8 Oct 2026
- Location limit
- 1checked 21 Sep 2026
- Monitoring alerts
- Yeschecked 21 Sep 2026
- Product
- MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams.checked 8 Oct 2026
- Review display widgets
- Yeschecked 21 Sep 2026
- Review sources
- The review inbox connects to Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable, and other sites through its Chrome plugin.checked 8 Oct 2026
- Security
- MARA's privacy policy says it uses appropriate technical and organizational measures, including access controls and encryption in transit where appropriate.checked 8 Oct 2026
- Support
- MARA says its team is available to help with integration setup and invites customers to contact [email protected] with questions.checked 8 Oct 2026
- Surveys
- MARA offers in-stay and post-stay guest surveys, and can guide positive responses toward public Google or TripAdvisor reviews while keeping negative feedback private.checked 8 Oct 2026
- Ticketing
- MARA can route feedback-generated housekeeping and maintenance tickets to supported tools, and ticketing requires a PMS integration first.checked 8 Oct 2026
Money
- Free plan
- Nochecked 21 Sep 2026
The company
- Headquarters
- Mannheim, Germanychecked 28 Sep 2026
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