AppFollow
8.8#1 in review management softwareFrom $19 a monthFree planAndroidiOSWebAPI
VisitAppFollow vs MARA
What both publish
| Fact | AppFollow | MARA |
|---|---|---|
| API | AppFollow offers webhooks and an API to send reviews or data to other systems. | The read-only API provides reviews, analytics, service tickets, and widget data for BI tools, dashboards, or automations; API and MCP access is rate limited on Core and unlimited on Intelligence. |
| Free plan | Yes | No |
| Headquarters | Helsinki, Finland | Mannheim, Germany |
| Integrations | Documented integrations include Slack, Zendesk, Helpshift, Freshdesk, Intercom, Help Scout, Usedesk, Salesforce, Discord, Microsoft Teams and Tableau. | Supported PMS systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon. |
| Product | AppFollow is a reputation management platform that collects app feedback and helps businesses analyze and act on it. | MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. |
AppFollow plans
- FreeFree
- ASO$19 a month
- Essential$179 a month
- Team$599 a month
- EnterprisePriced on request
MARA plans
- Lite€70 a month
- Core€130 a month
- Intelligence€210 a month
Pick AppFollow if…
AppFollow suits customer support, product, ASO, and marketing teams that manage app feedback or monitor store performance. The listed audience also includes teams in gaming and finance.
Pick MARA if…
MARA suits independent hotels, small groups, and hotel portfolios seeking review response and feedback tools. Its plan descriptions address single properties as well as groups with one to unlimited properties.