Loop Subscriptions

Loop Subscriptions is a Shopify app for managing recurring orders and subscriber retention. It is best suited to Shopify merchants who need subscription workflows, payment recovery, and connected commerce tools. Its free tier offers a way to start, but meaningful scale begins at $99 per month, and checkout upgrades require Shopify Plus.

Overview

Loop combines subscription management with tools for keeping subscribers: customer portals, cancellation flows, and failed-payment recovery sit alongside subscription bundles and build-a-box. Merchants can also create no-code workflows with Loop Flows, using IF-THEN logic to shape subscription processes. That breadth makes it a stronger fit for stores treating subscriptions as an ongoing operating channel than for sellers seeking only a basic recurring-payment option.

The app is installed through a Shopify account and selected store. Its integration lineup includes Klaviyo, Postscript, Attentive, Yotpo, Gorgias, Zendesk, Rebuy, and Google Analytics. White-glove migration is included in every plan, with no migration or onboarding fees, which can make a move to Loop easier to budget.

Key features

Subscriber management and retention

Subscription bundles, build-a-box, and a customer portal give merchants several ways to structure recurring purchases and let customers manage them. Cancellation flows and failed-payment recovery target two common sources of subscriber loss. Pause or skip controls, prepaid plans, custom billing intervals, and support for both product types add flexibility for stores with varied subscription offers.

Workflows and integrations

Loop Flows lets merchants build subscription workflows with IF-THEN logic, without code. That is useful for teams that want to automate subscription processes without building custom logic. Connections to marketing, support, reviews, analytics, and merchandising tools can fit Loop into a wider Shopify stack, though checkout upgrades are gated behind Shopify Plus.

Pricing

Loop uses a freemium model, with a 14-day trial on its paid plans. The free plan costs nothing and caps stores at 50 active subscriptions. It includes a mobile-friendly customer portal, subscription alerts, and growth and revenue analytics. That makes it a practical starting point for a small subscription program, but the active-subscription cap leaves little room for growth.

Starter costs $99 a month, billed every 30 days, with a 1.0% per-transaction rate and a 0¢ per-transaction fee. It is the entry paid option for merchants moving beyond the free cap. Pro costs $399 a month, also billed every 30 days, with a 0.75% per-transaction rate and a 0¢ per-transaction fee. Its lower percentage rate may better suit larger transaction volumes; it also includes Admin API access and webhooks, a dedicated CSM, and a Slack channel.

Enterprise has custom pricing, negotiable transaction pricing, a $0 per-order fee, volume-based pricing, and custom development and contract terms. Phone and chat support are included. It is aimed at merchants whose scale or requirements justify negotiated terms. Email support is available across all plans. Migration and onboarding have no fees on any plan.

Platforms

Loop is available on web and through an API. Its Shopify installation requirement means it is not a standalone subscription platform for stores outside Shopify. Admin API access and webhooks are included with Pro and Enterprise, rather than Starter or Free.

Who it's for

Loop is a good fit for Shopify merchants building recurring revenue who need subscriber self-service, retention tools, and configurable workflows in one app. It is particularly compelling when failed-payment recovery, cancellation flows, or integrations with an existing marketing and support stack matter. Small stores can start free, but the 50-active-subscription ceiling is restrictive; growing merchants should weigh the $99 Starter price and transaction rate. Stores that need checkout upgrades must use Shopify Plus.

Pros and cons

• Pros: A broad subscription toolkit combines bundles, build-a-box, customer portals, cancellation flows, and payment recovery.
• Pros: No-code IF-THEN workflows and integrations with major marketing, support, and analytics tools support more connected operations.
• Pros: White-glove migration and onboarding carry no fees on any plan, and email support spans all plans.
• Cons: The free plan stops at 50 active subscriptions, so it is a limited long-term option for a growing store.
• Cons: Starter begins at $99 a month plus a 1.0% per-transaction rate; Pro costs $399 a month.
• Cons: Checkout upgrades require Shopify Plus, narrowing their availability to merchants on that Shopify tier.

Alternatives

For a broader comparison, browse Subscription Ecommerce Software. PayWhirl is worth considering if a free plan is the priority: its free options show a 3% transaction rate, with payment gateway processing fees still applying. Recurpay offers a free development-store plan with 0% transaction fees, analytics, a customer portal, and automatic payment recovery, making it a relevant option for development stores.

Seal Subscriptions has low-cost monthly plans, including SUPERSALE at $5.95 a month for 100 total subscriptions with a 30-day free trial. Subi Subscriptions is another freemium Shopify option. Appstle Subscriptions offers a free plan capped at $500 in subscriptions per month and 24/7 human support, which may suit merchants testing recurring sales on a smaller scale. Subbly, LaunchMyStore, and Awtomic are alternatives to compare.

Verdict

Choose Loop if your Shopify store needs more than recurring billing: its retention features, configurable workflows, integrations, and no-fee migration form a substantial subscription operation toolkit. Look elsewhere if a low paid entry price is central, if the 50-subscription free cap is too tight, or if checkout upgrades matter and your store is not on Shopify Plus.